Carnival in Colombia

about the cause of human trafficking was, “human trafficking is caused by human traffickers—criminals who commit criminal acts against victims and vulnerable people.” (United Nations Inter-Agency Project on Human Trafficking). To warn people in Colombia of tactics traffickers may use, the United Nations Office on Drugs and Crime helped produce a soap opera. The soap opera was about human traffickers and their ploys, and it also focused on ways victims could get help. Other programs that do not…

Unfortunately, some companies have mismanaged their greatest asset—their brands. This is what befell the popular Snapple brand almost as soon as Quaker Oats bought the beverage marketer for $1.7 billion in 1994. Snapple had become a hit through powerful grassroots marketing and distribution through small outlets and convenience stores. Analysts said that because Quaker did not understand the brand’s appeal, it made the mistake of changing the ads and the distribution. Snapple lost so much…