Carlos Ghosn, CEO and President of Renault and Nissan, in an interview said the challenges and problems of the alliance and its multi-culture is that "if the culture is not considered then that organisation is doomed to fail". He felt the dignity of the people must be respected since humans are the greatest asset of an organisation. He is quoted as saying "cross-cultural exchange is an integral part of basic sustainable performance" (MENDENHALL, 2005) the alliance of Renault and Nissan took into…
and sharing these skills cross cultures can create synergies, such as excellence in product development in Japan with people in other countries to increase their product development skillset (Stahl & Brannen, 2013). According to Nissan’s CEO Carlos Ghosn, multicultural leadership begins at the top because everyone in the organization pays attention to whether leaders actions math the leader’s words; authenticity is critical (Stahl & Brannen, 2013). Mutual respect is crucial for successful…
Recommendations for positioning Carbon’s new 3-D printing machine M1 As one of the first company to develop a 3-D printer to produce a commercially viable product is at a strategic advantage, if Carbon successfully creates a brand position, it can preempt competition in that segment by identifying and fulfilling printing needs of the target audience. The reading ‘Brand positioning’ advises that, the process of formulating brand’s positioning starts with developing a compelling positioning…
Part 1: Strengths: 1. Nissan raise increasingly. 2. growing its operations worldwide. 3. Nissan was productively contending on superiority, steadfastness and fuel effectiveness Weaknesses : 1. Nissan’s designs had not reflected buyer opinion. 2. Nissan managers appear comfortable to keep on harvest the triumph of confirmed designs. By 1999, 3. Nissan had engaged over $4 billion in the reserve of hundreds of other companies, Opportunities: 1. Nissan wanted to enlarge in more…
5.6 Dacia Renault company strategy The Renault Group is presenting in 118 countries and functioning in five major regions: Europe, Euromed, Russia, Asia, Africa and the Americas. The Renault Group now has more than 129,000 employees, who are working in 139 industrial sites. With regards to the environmental protection, all those industrial sites have ISO 14001 certification. Renault owns three brands: Renault, Samsung and Dacia, the Group design and produce personal vehicles and commercial…
5.2 million vehicles and generated 10.5 trillion Yen (USD 105 billion) in fiscal 2013. In that same year, 2013, Nissan was the sixth largest automaker in the world, behind Toyota, General Motors, Volkswagon Group, Hyundai Motor Group and Ford. Carlos Ghosn serves as CEO of both companies. Taken together, the Nissan-Renault Alliance would be…