Carl Anthony Payne II

Martin Martin is an American sitcom that aired for five seasons on Fox from August 27, 1992 to May 1, 1997. Reflecting the rising popularity of the Fox network throughout the 1990s. Set in Detroit, the series stars Martin Lawrence in the role of Martin Payne, a jockey with a girlfriend named Gina Waters. As the series progressed, plotlines saw Martin eventually move on to become the host of the talk show Word on the Street, which aired on the small Detroit public-access television station Channel 51. He retained this position until the series' final episode, in which he and Gina prepared to move to Los Angeles, from where his show would be syndicated nationally. Martin is a show that can make…

3. Jay Conrad Levinson and Seth Grodin, The Guerrilla Marketing Handbook (Boston: Houghton Mifflin, 1994). 4. See Irving J. Rein, Philip Kotler, and Martin Stoller, High Visibility (Chicago: NTC Publishers, 1998). 5. See Philip Kotler, Irving J. Rein, and Donald Haider, Marketing Places: Attracting Investment, Industry, and Tourism to Cities, States, and Nations (New York: Free Press, 1993). 6. See Carl Shapiro and Hal R. Varian, “Versioning: The Smart Way to Sell Information,” Harvard…