Campaign finance

Consumers usually think in purchasing products only when they are needed. However, reality shows opposite theory: consumers buy most of the goods and services because they think they need them when they really do not. This process can be the effect of the use of adequate advertising to the appropriate audience involving a new landmark of marketing called neuromarketing which is in charge of developing potential thoughts and feelings in consumers. Thus, neuromarketing goals look for the best…

use to make their products appeal to its targeted audience. In the case of political propaganda, similar techniques are used to make its chosen candidate appeal to its audience. For instance, the advertisement “Hillary Clinton 's 2016 Presidential Campaign Announcement” uses techniques to appeal to the working and middle class audience that want to overcome their financial struggles. Aired on April 12,2015 the adds unstated message portrays hardworking families, to attract struggling middle…

The second battle of Bull Run also known as the “Second Battle of Manassas” was Larger in scale than the first. There were four primary generals, General Robert E. Lee, Major General John Pope, and Major General George B. McClellan. It had four times the amount of casualties than the original Battle of Bull Run. Taken place in Northern Virginia it was a battle between Union and Confederate Armies on August 28-30 1862. John Pope led the Union army, and on the Confederate side General Robert E.…

Advertisements that criticize an opponent’s record, opinions, or character, run by a political campaign, is known as negative advertising. Negative advertisements usually expose a risk connected to voting for the opponent through influencing the fears of the voters and establishing a detrimental view of the opponent. Frankly, negative advertising appears to have increased tremendously. Negative political campaign ads are everywhere on the television, radio, and in newspapers. In contemplating…

VICKSBURG: A TIPPING POINT IN THE CIVIL WAR USAACE NCOA SSG Chad M. West 15Z SLC 17-003 SFC Maradol The Battle of Vicksburg was a collective land and naval battle that ensured a strategic location for the Union Army (Burden, 2000). Although, not as well-known as the Battle of Gettysburg or Fort Sumter, this was a tremendous victory for the Union Army as it helped to establish a much needed supply chain. Also, to note, the actual timeframe of the battle only lasted a couple of months,…

types of media paid, and free. A good campaign is based primarily on free media. Free media is relatively inexpensive, but must not be taken for granted. As the campaign progresses, media goals will change. In the beginning it may be about getting my name out, and towards the end it will be about having maximum exposure as Election Day approaches. News releases are influential to the campaign. Determining when to release information could make or break a campaign. Coverage can be necessary to…

Gallipoli – Why was it so important to Australians? Gallipoli was one of the longest military campaigns during World War 1, taking place between 25th April 1915 – 9th January 1916. It was also one of the bloodiest for the Allied forces, being nearly 500,000 casualties and losses during the battle for both sides. It was a incredibly important battle, despite the loss on the side of the allies. To explain why it was so important, some backstory is required for the battle. Due to the change of…

Campaign Propaganda: Which Strategies Would You Use? Advertising is a form of of propaganda because it is designed to shape your beliefs and your actions. Society’s goal for political campaigns is that they provide the information that the people will need in order to vote for the best candidate. The best strategies to use that would help your campaign would be plain folks, stacking the deck, and guilt by association or coat-tailing. The number one strategy to use for your campaign…

Keita By Beau Bratley According to kidsrights.org “Every five minutes a child is killed by violence.” One man named Abraham M. Keita(or Keita for short)knew something had to be done about this fact so ever since he was nine he has been classified as an activist. You might wonder what is an activist? Well, an activist is someone with a goal and not usually a short-term goal which can be anywhere from a day to a year or two it's usually a long-term goal which is from a year to maybe over a…

drastically impacts the marketplace of ideas. John Stuart Mills in his book, On Liberty, creates the marketplace of ideas. This marketplace subsists on the perception that all speech has value and needs to face criticism equally in a public sphere. Campaign contributions destroy the marketplace by expelling the views of average citizens in exchange for the views of corporate donors that don’t have the opportunity to have their views scrutinized by the public. Their views are safe from criticism…