Cadbury

This essay will examine the importance of a marketing audit and will examine the role of the marketing mix for the established company, Hotel Chocolat. Hotel Chocolat are a luxury chocolate company, established by Angus Thirwell. Since opening their store in 2004 (Our Story n.d.) it has continued to grow into a premium brand, selling a range of chocolate and drinks, and recently opening a St Lucian hotel and London restaurant. “By carrying out the marketing audit provides the opportunity to…

CONDUCTING AN INTERNAL ANALYSIS WITHIN KRAFT’S CORPORATION INTERNAL ANALYSIS AND SWOT ANALYSIS TRIDENT UNIVERSITY INTERNATIONAL AVIE MARIE JOHNSTONE STRATEGIC MANAGEMENT MGT599 MODULE 2 SESSION LONG PROJECT…

So they can compete with Kitkat, Cadbury and others competitors. Besides that, Beryl’s Chocolate also can promote their chocolate for Malaysian. It is because many people do not know about their product. Beryl’s Chocolate can do advertisement in media also can use social network such as…