Byron Howard

Deep, dark secrets are not an aspect of life that came to age with 21st century technology. However, through the modern medium of the World Wide Web, there has been a new cultural phenomenon called “PostSecret,” which provides people a window to anonymously share their secrets. This phenomenon began in 2005 when Frank Warren initiated an art project that welcomed people to anonymously mail him their secrets on postcards. Since 2005, on every Sunday Warren has released new batches of secrets so…

Case Study #1 – Starbucks The reasons why Starbucks coffee’s business is skyrocketing and very successful in the marketing today is because their business is making advertisement all over the social media, magazine or even on the billboard all over the country. Which “allowing them to interactive platform for their supporters and customers” said Quora. Their primary mission is not just to make the best quality of coffee for the customers but also to give them the best services and harm welcome…

Consumer activity to observe: Starbucks (HKUST), a coffee shop originated from America. The company offers a wide variety of high-quality foods, including beverages, muffins, doughnuts as well as fresh fruits. Starbucks is a place where it hopes to educate and enhance the best possible customer experience, with the goal of becoming the third place in our daily lives other than home and workplace. Likewise, it aims to provide a comfortable environment for people to work and study as long as they…

comprises seven components, namely a musical, bodily-kinaesthetic, logical-mathematical, linguistic, spatial, interpersonal, and intrapersonal component. Gardner (1997:35) further refers to the traditional psychometric view of intelligence as outdated. He states that from multiple, converging lines there is evidence to propose that human beings have evolved as a species to possess at least seven distinct forms of intelligence - defined as the ability to solve problems or fashion products that…

Essay #1: Starbucks: Coffee Empire Starbucks opened its first store in 1971 in Seattle. A little coffee store in a common street, but forty years later the company has more than 24.395 stores worldwide and revenues of billions of dollars each year (21.32 billion in 2016 ). It is right now a phenomenon and a guide to teach how to make a successful business. But how can a company produce these large amounts of profits with an elastic product as coffee? Maybe because for its clients the coffee…

Café Younes, and Al Falamanki are the organizations that helped in supporting this research through explaining how do thy implement the SCM at their organization to achieve higher profits. 2.1- Café Younes 2.1.1: About Café Younes Since 1935, Café Younes have been passionate about serving their customers the best coffees from around the world. Today, after 80 years of caffeinated services, they remain committed to the heritage of quality products and special customer service. Café Younes…

Name Starbucks Coffee Company Industries served Restaurants (Coffeehouses) Geographic areas served Worldwide (21,366 coffeehouses in more than 63 countries) Headquarters Seattle, Washington, United States Current CEO Howard Schultz Revenue $16.44 billion (2014) 10.6% increase over $14.86 billion (2013) Profit $2.06 billion (2014) 23,396.59% increase over $8.8 million (2013) Employees 191,000 (2014) Main Competitors Caribou Coffee Company, Costa Coffee, Dunkin' Brands Group, Green Mountain…

Gross’ Starbucks Dilemma Did you know one great way to start an essay is with a question? Asking the reader a question is a great way to grab their attention. Daniel Gross, The author of “Will Your Recession Be Tall, Grande, or Venti?’’ begins his article with a question. Not only did he start with a question, but he also titled the article as a question. Nonetheless, Gross’ article was centered, informative, with suitable vocabulary, and also keeps the reader engaged. Gross does an excellent…

Starbucks continuously strives to differentiate itself from the likes of other coffee competitors. The vision of Howard Shultz to push the company in a direction that brings workers, customers, and coffee together proved successful. Starbucks created a “third place” for people to relax and enjoy coffee away from work and home life (Ferrell & Hartline, 2014, p.519). In addition, Starbucks provided convenience through expansion in grocery stores and new cities. These company changes molded a…

Introduction and Purpose Systematic social observation (SSO) has been used to study “physical, social, and economic characteristics of neighborhoods” and subsequently aid in the identification and construction of “profiles of community processes” ("ICPSR-SSO," n.d.; Sampson & Raudenbush, 1999). An observational study of this type is mostly unobtrusive, and, by its nature, avoids pitfalls, that might detract from uncovering new knowledge, such as “reactivity between researcher and participant,”…