Buyer

brand strategy development, communications optimisation, innovation as Peter Drucker says “The aim of Marketing is to know and understand the consumer so well that the product sells itself”.1 The external factors relating to such an approach are competition, environmental, cultural and societal changes, and focusing on the consumer helps highlight these changes. For example, in competition, the threat of new entrants, bargaining power of suppliers and buyers and the threat of substitutes help…

customers’ buying process and behavior. Understanding Buyer Behavior: Understanding your customers’ buying behavior is one of the elements that helps to be successful (Oakes). Knowing the difference between consumer and business buyer behavior is also very important because a business buyer is making purchases based on technical specification, and the consumer is often making purchases based on brand reputation or personal recommendations,…

First-time home buyers are often surprised by the number of factors involved with buying a new house. Where are the kids going to school? Is it close to work or will there be a long commute? Is there shopping and entertainment options nearby? Is the neighborhood still under construction? These are just a few factors many home buyers consider. However, three factors are generally considered the most important by real estate agents: price, type of home, and location. Price One of the first…

boomerang buyers have several options they can take to get back into home ownership. With the current real estate market providing various opportunities to attain a home, it is best to take advantage of these opportunities to get back on track. There…

who are called “boomerang buyers,” are beginning to get back on their feet, and get back on track with their life. First off, “boomerang buyers” are those who are now ready to buy a house again after losing a home to foreclosure. The housing market has not fully recovered in some areas but that is okay for these buyers because they have a strong motivation…

There are many ways that “boomerang buyers” can take advantage of the current desirable real estate market. The actions that the “boomerang buyers” take after the foreclosure and leading up to buying another home is very important. Deciding to go “all in” on another mortgage is a challenging decision and the individual needs to make sure that they are financially stable before doing so. This is imperative for these “boomerang buyers” so another foreclosure would not be seen in the future. Being…

Buyers want to walk into a home and feel good. They want to imagine how their own furniture will look in each room and how their own decorations will brighten up each room. Taking some time to freshen up paint with a light, neutral color and then removing all your personal finishing touches, such as your family photos, kid's toys and some ornaments will make each room in your home look more spacious and more open. If you have big bulky furniture, either re-arrange it so each room appears bigger…

could keep up with the payments. Due to the extreme cost of housing, the consumer was not able to pay back the enormous loan which lead to the foreclosure of their properties. This ultimately lead to the crash of the real estate and mortgage market because no one was able to afford housing to the surge in prices, and if they took out a loan they could not repay it which ultimately lead to a depreciation of housing prices. Boomerang buyers have helped revive the real estate and mortgage…

I had the misfortune of recently working for a debt collection agency for two years. I am looking online and can’t find their mission statement. I can say that they treated employees very poorly and continue to have a very high turnover rate among all employees, including human resources staff. The main office is in another state and they have a few places in the United States as well as overseas. The company purchases bad debt from other agencies such as Capital One, Best Buy, Sears, Victoria…

amazingly low it creates a very attractive market for those individuals ready to be homeowners again. This pool of buyers, referred to as “Boomerang buyers” do have options to get into a home of their own. Among these options are Rent to Own, or a lease purchase, Owner Finance, short term private investor purchase, family members, or conventional mortgage depending on credit score and length of time that has lapsed since their short sale or foreclosure. The idea of a lease purchase probably…