Business-to-consumer

management company in the city of Atlantis that is impacted with numerous economic factors. The microeconomic concepts can be classified to the changes in supply, demand and equilibrium, in which the company makes decisions based on the changes of consumer and quantity supplied. On the macroeconomic, the concepts can be classified price ceilings and price elasticity, the both have a significant impact on the apartment market in Atlantis as a whole. The microeconomic factor in the simulation…

In today’s cluttered retail world, consumers are overwhelmed and bombarded with choices. Most grocery and retail stores carry thousands of products in their shops. The average person spends approximately one hour in the grocery store and buys around fifty items in that short time interval (Leighton and Bird). Shoppers are therefore processing and deciding on products in a blink of an eye. Therefore, it is vital that consumers have a way to distinguish one item from another. A single mom with…

farms. However, it depends on the consumers to change their way to use the products. Sally Uren, head of Forum for the Future,…

The role of supermarket having control on consumer spending is discussed in four different ways in literature. First, is the pricing strategies that are used in the supermarkets to trick consumers into thinking they are getting a good deal. Article 2 stated that “price is unquestionably one of the most important marketplace cues” (234). Authors have noted “several researchers have argued that a price reduction in coupon form may produce an increase in consumer response beyond that which would…

program will be analyzed from the point of view of the Toro Company, the insurance company, and the consumers. This author will explain why the insurance company decided to raise their rates so much, and how this author would estimate a fair insurance rate. From the perspective of the consumer, it will be explained how the paybacks were structured, and how they could be restructured to entice a consumer at an equal or lower cost…

Introduction The company that I am choosing to analyze throughout this report is Samsung Electronics, a large company that is located within the consumer electronics industry as well as the semiconductors home appliances industry. For the purpose of this report, I will be discussing in detail about the consumer electronic industry because it is much more relevant in today’s economy, especially being a week before Christmas where sales increase. Currently, I am in the process of looking for a…

There is sense of deep commitment and passion which is exhibited by the consumers. They like the product, have the passion for it and make a commitment to buy the product. THE METHODOLOGY “Brand Loyalty” is a hypothetical construct and cannot be seen or observed with the naked eye unless we use surveys or questionnaires to understand how strong or weak the consumer feels about the product. In order to measure a consumers’ Brand Loyalty towards a product we must understand the different factors…

reply to his notice, but if he is still not satisfied then in court, he can justify the point that trade secret developed by him, is due to skills and knowledge not merely consideration of the business process of Kapital Kool. Further, using of work experience cannot be considered the unethical use of business…

response to a change in price. Price elasticity of demand demonstrates how much of a product is demanded by the consumer when the price increases or decreases. When this occurs, if the quantity demanded changes very little, this is called an inelastic good. However, if the quantify demanded shows significant change, the good is considered elastic. Price elasticity is a useful tool for business to determine pricing of their product. Factors affecting Price Elasticity of Demand and Cross Price…

different types of consumers in the market. The Product Mix for Roku consists of their line of products that are powered by the company in order to deliver the best Roku experience and endless entertainment that is suitable for every type of consumers. Roku offers the Roku TV, which is already programmed by the company and allows the consumer to pick their content customize their program to match their preference. The Roku home screen can be customized to match the consumers taste. The user can…