Business-to-consumer

the company or marketer should know more about their target customers. Consumer behavior is the discipline that the company should focusing on. When people talk about marketing, they always find that it is all about numbers or economic analyzing method. Consumer behavior, however, is talking about psychologic and ideology of human rather than just emphases on number or statuses. There are many theories that related to consumer behavior and describe the reason behand the purchasing behavior,…

What is entrepreneurship? Entrepreneurship is the process of starting a business, a start-up company or other organization. The entrepreneur develops a business plan, acquires the human and other required resources, and is fully responsible for its success or failure. Entrepreneurship operates within an entrepreneurship ecosystem. https://en.wikipedia.org/wiki/Entrepreneurship accessed on 2015-07-03 Author: Wikipedia contributors, Publisher: Wikipedia, The Free Encyclopedia Qualities of a good…

also contribute to our society by playing a critical role in the diffusion of innovation, the process whereby new products, services, and ideas are distributed to the members of society. Consumers who are likely to be early adopters of an innovation often rely on salespeople as a primary source of information. Consumers often exhibit strong resistance to change, but change is necessary in the long run for the continued progress and/or survival of the society. By encouraging the adoption of…

BeatBox Beverages After reading the BeatBox Beverages (B3) business plan, I would not invest into BeatBox Beverages. The principal motives associated with my decision are: • The unsatisfactory customer problem/pain addressed by BeatBox Beverages. • Intense competitor landscape in the target market. • Fussy Key performance indicators like the “efficiency Score ratio” The leading reason for not investing on B3 is the weak customer pain addressed by the BeatBox Beverages, since B3 goal is to…

There is a large market that includes different type of customers such as backpacker, couple, family or business traveler. Especially in the hotel industry, segmentation helps how to satisfy the customers who is targeted by the hotel with limited resources. The needs or lifestyle of customer are changed day-by-day. In developed countries the aging population…

The world's first Business-to-Business online shopping or e-commerce system dates back to Thomson Holidays UK 1981. The travel industry since then has remained in the forefront of e-commerce usage. E-commerce changed the travel industry. The early Sabre and Travicom airline reservation…

Every business organisation in the world drives toward the same goal. Wether be it to offer a product or a service, these businesses are all looking to generate profit. Many companies compete in the same market and with this, cannibalise that market of customers available to them for that good or service. The biggest asset of a company is its customers, the customers create the revenue for the business to grow. To be able to gain the best competitive advantage firms must have a set of long term…

This goal should be long term rather then short term due to the fact that anything short term will not last. A well-developed brand strategy can affect all aspects within the business. It is directly connected to consumer needs, emotions, and competitive environments. An individual must have a good understanding about business and brand strategy in order to make most marketable products take off.…

Q1: Define brand. What do brands mean to you? What risks do they cover for customers and business firms? (by Mahnoor Aziz) Ans. Defining Brand Following are the commonly used definitions of a brand: 1. “A brand is a name, term, design, symbol or other feature that distinguishes one seller's product from those of others.” (en.wikepedia.org) 2. “a name, term, assign, symbol, or design or a combination of them, intended to identify…

internally, and what are there opportunities and threats externally. From there, they can collect data and see what it is that their consumers and shoppers really want. Keeping the consumer in mind is going to help with the business’s needs as consumers know what they are shopping for and what they want, and if a retailer ignores their requests, they are losing business and potential…