Business-to-consumer

4.1 UNDERSTANDING THE BEHAVIOUR AND THE DECISION-MAKING PROCESS 4.1.1 The Difference Between Consumer and Organisational Buyer Behaviour As Innovative Leisure’s customers are organisations, we have to appeal to decision makers who are either making the decision themselves or on behalf of an organisation. It’s important to understand the difference between consumer and organisational buyers. Consumers choose products based not only on price but on popularity, status and other emotional triggers.…

Porter’s generic business strategies A business-level strategy is an integrated and coordinated set of commitments and actions the firms uses to gain a competitive advantage by exploiting core competencies in specific product markets (Volberda, et al., 2011). American academic Michael Porter outlines five business-level strategies that firms can choose from in order to establish and defend their desired strategic position against competitors namely, cost leadership, differentiation, focused cost…

Rainbird (2004) states that the value chain encompasses a broader perspective and embraces all business processes from the supplier to the customers, which includes supplier relationship management, supply chain management and demand chain management. Furthermore, Bose (2012) states that SAP supports an organization’s value chain, which is the key…

The internet has become the most important media in which business advertises their companies and products. Globalization has further improved the importance of websites as a critical communication media for multinational companies. However, customers from different cultures have various perceptions and preferences towards website design. Consequently, it is of great importance for companies to customize their websites to cater to consumers from different cultural backgrounds. By using…

Periscope Periscope is a newer mobile live-streaming platform that is simple to use for your business and fun. Savvy marketers use Periscope in creative ways to grow their businesses. Here are a few ways to use Periscope for your business marketing: Live product demos Launching a new product is more fun when you can share it! Periscope is the perfect platform to do that, and you can answer questions, share details, and even show them how the product works. Share company or industry news…

building power station and wind farms. Engineering metering services such as, water meters are provided by the company for their business and consumers. • Specialization of Siemens in equipment that design to help medical diagnosis. Moreover, equipment for testing blood in laboratories are provided by Siemens. Meeting global and local needs: - • Siemens is a global market business that produces electronic and electricity to the world. Siemens it headquarters in Germany and operates in foreign…

Ford business strategy in global environment Global business environment is now transforming in a much more competitive and intense manner, for companies to operate globally,which is now more difficult and strategically challenging to retain their competitive advantage and gain profits. When organizations are expanding and working in global environment they need to have a global business strategy in order to be successful not only in their home country but also to remain competitive…

importance of statistic that apparently shows a significant clarification of diverse scarcity. Naked Statistic depends on an accurate data that creates a numeric information, which illustrates the present and future achievement used in plenty legal, and business industries. According to the presentation, these data whether were collected by a server or a marketing campaign doesn’t show accurate results, although, it gives a brief explanation of a particular circumstance which…

understanding of your consumers– If you have a deep knowledge of your customer base, it enables you to design suitable plans, policies and strategies for their benefit. It enables you to have a deep insight and identify the ins-and-outs regarding their likes and dislikes. Instagram helps it’s users to get a clear picture of the anticipation of customers. It ensures that the marketing strategies are not obsolete and they always remain per the taste and preferences of buyers. Many successful…

TYR Perception in marketing is a very crucial element in creating a positive association in the minds of consumers towards the product and services that a company offers. What consumers think and feel about the product that is offered is equally important as to what the product actually delivers. Thus, manipulating the perception of the products, creating a positive image of it in the consumers’ minds will allow perception to be swayed positively towards the company. The sport industry segment…