Business-to-consumer

represents”. Mariotti (1999) defines a brand as “a simplified ‘shorthand’ description of a package of value upon which consumers and prospective purchasers can rely to be consistently the same (or better) over long periods of time. It distinguishes a product or service from competitive offerings”. The key to ensure brand loyalty is to increase the value of the brand in the mind of the consumer. To build brand value, factors such as product improvements, package design, communicating the…

The business was built around this objective and they were extremely successful in changing local advertising (Mason, 2015). Groupon thrived and expanded internationally as consumers and business owners began to see the value in how they connected merchants and…

Every big organization has a little beginning. Some of them started as a family business with 1 or 2 people driving the business, some started with staff strength of 8 and after 1 or 2 decades turned to market leader having over 8,000 staffs in their payroll. Most of the owners of these companies have a long term view (Corporate Strategy) or picture of what they want their business to attain in many years to come and at one point or the other over the years have taken informed decisions to…

medium to high pricing strategy. The firm has a full product line of rug and carpet options and mainly manufacture products for the residential market. Masterton and Chesterton are the brand names the company markets their product through to the end consumers. The company also does sales in the commercial segment and the sales from this segment makes up 28% of their total sales and these sales primarily come from in the southeastern United States. They have no export sales to any other country…

customer orientation as a “component of market orientation that focuses on putting the customers at the centre of strategic focus. (Kotler and Armstrong, 2004) establishes the core of organizations is customer orientation which is the business philosophy that enables a business to employ’s strategies through management and individual employees that align to satisfy the customers demands through methods such as developing a quality product that is beneficial to the customer, offering excellent…

Business Environments Market Environment Theory The market environment is the external environment and directly originates after the Micro environment. The Market Environment is a place where a business has partial control; for instance customers. In the market environment the business can’t force their customers or potential customers to buy their product nonetheless the business is still able to advertise to them in the hopes of persuading them to purchase their product or service. In the…

assisting risk management by analyzing the opportunities and threats arising from external business environment. It is useful to assist the firm in providing specific insights that can be used to develop the appropriate marketing strategy by summarizing the key favorable and unfavorable issues from the business environment (Wheelen & Hunger 2002, p. 109). 2.1 Strengths In term of the beverages and diaries business, F&N has gained itself a strong and reputable brand name over the years with…

for the business success. In 2016 “Louis Vuiton” has spent 4.4 Billion pounds on marketing, aiming to increase their sales and maximise profits, but has it been beneficial, external to the company - how do we as individuals and collectively, as a society has benefited from marketing? In this paper, I will analyze how marketing benefits society by matching consumer needs with the correct products, informing consumers and increases their product awareness, helping to understand consumer…

marketing. I think that marketing is important to every business and industry and my business future will be changed by completing these courses. This course will provide the background information that I will utilize for years. The ability to understand markets, products, product life-cycle, buyer behavior, distribution strategy, ordering processes and inventory are concepts that will help dramatically…

and Elizabeth Whiting. The two discovered a business opportunity within the hotel and restaurant industry and pursued their interest in boutique hotels. With D’Arcy’s father as an important initial investor, the idea appeared to be promising. However, the two needed to formulate a concrete business plan to gain the interests and the funding from outside investors. After reviewing the business plan, D’Arcy and Whiting had major gaps within their business plan. The sections identified in D’Arcy…