Business-to-consumer

SWOT Analysis Strengths Positive internal factors a company can draw on to accomplish its mission, goals, and objectives.  A strong financial condition; ample financial resources to grow the business.  Strong brand name image/company reputation.  Economy of scale and/or learning and experience curve advantages over rivals. What to look for in Identifying Company’s Strengths  Proprietary technology/superior technological skills/important patents.  Cost advantages over rivals. …

2. OMNI CHANNEL RETAILING Omni channel is the convergence of three forces: E-commerce, Mobile technology and Physical retail to create a new kind of interaction for the consumer. The way customers are shopping is changing, they bounce between devices and channels and the distinction between online and offline retailing is blurring. Customers often browse online and make their purchases in store or get their shopping delivered to doorstep. Their expectations of retailers continue to rise and…

Chipotle The business strategy Chipotle is using in its main business segment is differentiation. With the use of an integrated set of actions taken to produce goods and services that customers perceive as being different in ways that are important to them are incorporated with their specialties. They emphasize changing the way the world thinks about and eats fast food with a Vision Statement of “Food with Integrity.” The simple concept that food prepared fast doesn’t have to be a…

In the business world, corporations use retail profiling as a tool to prevent crime or fraud within their store locations. Retail profiling is a discriminatory practice, which allows the workers to focus on the race of the customer, to deem someone suspicious of offenses. Retail profiling is an issue because it targets shoppers, effects the trust of the customers, and also gives white shoppers an unfair advantage. Many employees that work for corporations are instructed to profile shoppers by…

SPENCER’S RETAIL LIMITED VISION To “build Spencer’s as the most professionally managed retail business in the country through: 1. Excellence in all operating processes 2. Nurturing and facilitating a learning and growth culture; 3. Building a unique retail experience for the customers”. Spencer’s, the retail giant is one of the largest retail chain supermarkets in India offering food items, apparel, durables, fashion, electronics, lifestyle products, music and books through its 350 stores…

reviews and commentaries regarding Evo’s products. This is certainly value added for the customer while not adding any significant costs for Evogear. Evogear is an innovative company, not only are they a part of the new technologically oriented e-business group, but they also provide insight into their company unlike most others. Evogear’s “About Us” page offers customers the chance to “meet” customer service people, or even the founder himself. Evogear’s About Us page includes not only the…

trade, communication, immigration and transportation.” (Lexicon.ft.com, 2018) There are several key factors that companies must be aware of before deciding to do business in other countries. I will be discussing these key factors in terms of the PESTLE analysis in my report reflecting the implications for the practice of international business. “The PESTLE analysis is a framework or tool used by marketers to analyse and monitor the macro-environmental factors that have an impact on an…

and incorporated important values and principles for further operations. The company is defining the mission and vision laid the foundation of business that has contributed to the achievement of strategic goals and good business results. Formulating code of ethics is essential for the achievement of company goals and elimination of ethical problems in business. In addition, it contributes to eliminate the problem of conflict of interest. Corporate social responsibility is defined in terms of…

There is a lot to learn for young entrepreneurs on essential business practices, from the successful journey of Glen Wakeman. Glen who is an entrepreneur, founder, and CEO of LaunchPad Holdings-a software service provider, is a successful financial executive, who has scaled the heights of leadership to where he is. These include serving as the CEO of Doral Financial Corporation. Glen Wakeman, who is considered golden in the business circles, is a multifaceted individual as he is an entrepreneur,…

In today’s digital economy, the way companies brand and advertise is completely transformed. As Edelman (2010) suggested, the Funnel Metaphor is less applicable in describing consumer’s purchase journey. Instead, the Consumer Decision Journey (CDJ) took place, which pointed out the extended evaluation and and post-purchase phases. The implications for marketers are significant. The touch points have shifted, requiring companies to adjust their marketing strategies and tactics correspondingly. To…