Business-to-consumer

In a difficult economy where many retailers and businesses are worried about attracting new customers, makes a Consumer Psychologist job more in demand. Many consumer psychologist also study how friends, family and culture and media play a factor in how consumers shop. Some jobs a consumer psychologist will perform working with consumer focus groups to find out how good a product might be. The next job is making advertising and marketing campaigns to attract a certain audience. Another one is…

1. Situational Analysis Our initial endeavour is to consider factors which, when evaluated, can give the business a strategic marketing advantage. The first step to attaining strategic marketing advantage is the analysis of the business’s strategic situation. Relevant strategic forces, including organisational, market, competitive and environmental factors are identified through situational analysis (Cravens 1988). Reflecting on these points leads us to detail the following considerations. 1.1…

distributed between its members. As such, Sergeant’s Smokehouse will not have an individual Chief Executive Officer. Under a member governing authority, the members, or owners (Lawrence, n.d.), of the LLC will manage the affairs and operations of the business as outlined by a company agreement (Sec. 101.252. Management By Governing Authority , n.d.). Sergeant’s company agreement will stipulate that both…

Retailing involves a set of business activities that adds value to the products and services sold to the final consumers for their personal, family or household use. My personal definition or explanation of retailing is the selling of something to earn a profit. Changes in retailing influenced my buying behavior is saving as much money as I can on certain items. Consumer decisions are influenced not only by a retailer’s actual price but also by consumer perceptions of the retailer’s price image…

customer relationships with targeted customer group. (1) The Marketing Environment is two types; one is microenvironment and macroenvironment. The Microenvironment includes factors close to the organization or company its affect its ability to serve it consumers; the company, suppliers, customers markets, competitors, marketing intermediaries and public. The macroenvironment includes of largest forces in society that affect market; demographic, economic, technological, natural, political and…

Introduction Corporate social responsibility, corporate social performance or being green are terms that we are more and more confronted with nowadays. As demand for companies to step out of their basic business models increases (McWilliams & Siegel, 2001), hotel companies face new challenges (Waddock & Graves, 1997). Especially in service oriented sectors such as the hotel industry customers increasingly expect hotel companies and hotels to take on their social and environmental…

where a strategy can be formulated in understanding the competitiveness of other companies in operation (Porter, 1985). Competition/ Industry Rivalry As already noted, the consultancy industry is widely flooded and only the best firms offering business solutions are likely to service. As already indicated earlier, the big players of the industry include: Centric Charlotte and Raleigh NC. However, Asfalis Consultants are dwelling and concentrating in a different direction in terms of offering…

INTRODUCTION Business Environment includes Micro and Macro Environment. The External factors includes the economic factors; demographics; legal, political, and social conditions; technological changes; and natural forces (Businessdictionary.com, 2017). Micro environment of business includes competitors, customers, suppliers, Public, marketing intermediaries, workers and their union. The micro environment of the organisation consists of those elements which are controllable by the management…

is manipulative and unethical, others think it is reasonable and acceptable because it provides many valuable ways that include understanding the customers’ behaviors and satisfying their needs timely, helping the store managers to develop their business, and setting up the appropriate strategies in competition with the others. First of all, the retailers use the surveillance cameras as effective tools to track the customers’ behaviors and make people happy by providing what they need or…

identify a business opportunity or gap in the market. An entrepreneur is also willing to take a risk in starting up business and is therefore a risk taker. They have belief in themselves that the opportunity that they identified can become real through hard work and commitment. They are prepared to back their business with personal investment knowing that if they fail they would lose a large amount of money. Entrepreneurship is therefore the willingness to take risks and create and manage a…