Business-to-consumer

students who responded to a series of online surveys that, among other items, included a question that asked participants if they would be willing to pay a hypothetical fee. The sample included 88 tightwads, 112 spendthrifts, and 338 unconflicted consumers. Survey respondents were told, “Suppose that in exchange for completing a survey for Amazon.com, you could receive your choice of one of the four DVD box sets listed below. If you choose to complete the survey, the box set will be shipped to…

stands out as being a good value for your money now. After reading a very long and detailed article I found on KBB.com by Joe Tralongo I started to notice a theme in what he was writing about the Optima. In summation he states that due to some good business practice Kia has done a complete flip and is now known as a good buy for someone looking for a nicer car that will get a driver from A to B in relative…

Consumer Behavior on Marketing Since the past decades, marketing has been a real target to almost all consumers including the producers themselves. The market business has grown so rapidly that it keeps its buyers updated and well informed whenever a new product emerges. The strategy key in marketing is the increase of sales and achieving a sustainable competitive advantage. Also, marketing relies how it plans and promotes its products to consumers of all ages. Based on Thomas Frank’s…

A consumer centric approach is according to Computer Centric Solutions LLC is “the key to successful marketing initiatives and generating organic top line growth” as the consumer is brought into focus through different areas such as targeting research, brand strategy development, communications optimisation, innovation as Peter Drucker says “The aim of Marketing is to know and understand the consumer so well that the product sells itself”.1 The external factors relating to such an approach are…

sharing economy is defined as “a type of business wherein resources are shared through the distribution and trade of products and services using information technology” (PRESS, A). The focus of collaborative consumption with smartphone applications through sharing is an area of immense potential. The application allows consumers with potential needs to connect with suppliers willing to…

Every consumer wants to ensure they are buying products they can trust and fulfill its purpose. Often that is the case, but there are occasions when products are deemed unsafe to consumers, therefore, they are recalled. The U.S. Consumer Product Safety Commission (CPSC) is the agency “charged with protecting the public from unreasonable risks of injury or death associated with the use of thousands of types of consumer products under the agency’s jurisdiction” (Seaquist, 2012, p. 131). Many…

Consumerism?” discusses how consumerism effects society and the environment. Naomi Klein explains how corporations take advantage of and manipulate their consumers. Klein also goes into detail on how…

Warren Susman believes that in the early twentieth century, there was a transition period of a “culture of character” to a “culture of personality.” In today 's culture, people are led to believe that following the ins and outs of society are what get you further in life rather than the culture of their individual person. We all have an uncanny predilection for observing personality traits in people. From there, we then assume likely character traits. With relatively new variables in our society…

Native advertising came about a few years ago as a way for advertisers to get around ad blocking software that is used my many people. With the increase use of services that block ads advertisers came up with a form of advertisement that is forced on consumers. Native ads are so interworked with the design and functionality of the page. (Dictionary.com) If you want to view the page it is often a requirement for a person to turn off the ad blocker software to be able to view the page. Pros-…

can be considered as a crucial element in controlling the business environment. Laws that restrict businesses to certain boundaries are done so in order to promote fair competition and keep the business market competitive, whilst many laws act with regard to being beneficial for the sustainability of the environment. However, it can be argued that these legal regulations also bring increased costs and negative impacts within the business environment and can restrict the operating abilities of…