Business-to-consumer

controversial topic in the United States. Individuals argue against it and businesses argue for it. Politicians use outsourcing as a topic for mudslinging (Obama/Romney 2012). Social media sensationalizes outsourcing to create drama for their viewers. Business success is effected due to criticism regarding outsourcing. The purpose of this paper will cover the research on which group, the American individuals or the American companies, have more merit. Although most blame outsourcing for the loss…

counterpart, consumers (general members of society), as such the government finds it relatively necessary to enforce legal regulations to ordain the environment. Cambridge Dictionary defines a “necessary evil” as something unpleasant that must be accepted in order to achieve a particular result. Evidently, the major issue that is of concern is whether such relevant legalisation either enhances or hinders a business’ capability to achieve profit, in balance with, the rights and safety of…

Rhonda owns three scrapbooking stores located in Melbourne known as Rhonda’s Scrapping Emporium. It is a “small family business” in the form of a brick-and-mortar organisation (Information Systems for Business 2017) that sells all scrap booking related materials. The stores are situated in suburbs that are well known with a small loyal customer base with limited passing trade. Competition in the form of eCommerce businesses has arisen with much cheaper prices, creating an issue for Rhonda to…

recent years, E-commerce have been rapidly expanding and consumers are shopping more online than retail stores. Online sites for example: Amazon, EBay, Alibaba, Taobao, Groupon, Rakuten, Walmart, etc. allows independent sellers to sell their products on the company website. Sellers is able to reach more customers with their products and consumers is able to purchase products not available at local stores. As an E-commerce seller, my fashion business generates most of the revenues through…

It is the stage where consumer will evaluate whether they has made the right choice or not in buying this product. After using the product, customer will have a sense of feeling, either feeling of satisfaction or feeling of disappointed. If the customer felt satisfied with the…

Introduction: Business is a legally recognized organization designed to provide goods and services to customers with the motive of earning profits. Business today is an essential part of the modern economy due to the changes that have occurred in time, place and the human needs and desires. It leads to the growth of economy. It creates jobs and provides goods and services for consumers. Therefore; it has occupied a higher statues in different societies. Business is divided into three types…

to keep track of the use of inventory like a PAR system that indicates a need to reorder supplies when they are low. Cash flow is consistent need a budget to plan better financial strategy. Tracking income and expenses are an important aspect of a business. Providing an easy way that the customers can make appointments via the internet or a good phone tree systems where they can call the individual stylist making sure they are available for the clients. She also needs a new way of collecting…

TOPIC: WHY DO YOU THINK GLOBAL MARKETING IS CRITICALLY IMPORTANT IN INTERNATIONAL BUSINESS Today, global marketing is essential not only for the realization of the full success potential of a business, but even more critically for the survival of a business. A company which fails to go global is in longer of losing its domestic business to competitors with lower costs, greater experience, the better products and in a nutshell, gives more value for the customer. The important of going global to…

3. Model of Buyer Behaviour Consumers make many buying decisions every day, and the buying decisions are the focal point of the marketer’s effort. Marketing stimuli consist of the four Ps: product, price, place, and promotion. Other stimuli include major forces and events in the buyer’s environment: economic, technological, political, and culture. All these inputs enter the buyer’s black box, where they are turned into a set of buyer responses: the buyer’s brand and company relationship behavior…

and negative factors taken in by as a first time consumer basis. Through Need Recognition, as a first time consumer with heavy usage of online media channels, I had the opportunity to chance upon Under Amour’s usage and utilization of the available social media platforms (e.g. Facebook, Twitter and Instagram etc.) that are consistent. This will be supported by the usage of social media that have become more of a habitual instinct to most consumers now. This has helped them tremendously which…