Business-to-consumer

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    When purchasing a vehicle it is important that I explore other vehicle options. That means being able to follow up with researching a vehicle information such as year, make and model of the vehicle and also the cost of full coverage of insurance. More importantly, if it was suitable economically and financially affordable. The steps that I used to explain are the following: down payment, information, time management, and exploring vehicle options. The hardest decision-making in purchasing a…

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    At times customers make purchases with no conscious planning or prior thought. When this occurs, no time is consumed in making the purchase decision. Impulse buying is termed as emotional buying. A consumer forces to make a sensitive connection with a product based on something he/she is fanatical about, and this connection triggers a purchase called impulse purchase. The mere sight of products, like candy, gum, mints, chips or other things obviously displayed, either in the retail outlet or at…

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    Yogurt Consumer Analysis

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    get parents to buy yogurt that would not be chucked instantly by their kids, big corporations decided to include colorful sprinkles, cookie pieces, and further diversify the flavor base of the usually bland yogurt cup. One product that survived the consumer demand for healthier food products in the youth yogurt industry was Go-Gurt. But at the same time as yogurt products were trying to reach out to the interest of young people, another was rumbling through the targeting of a subgroup within the…

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    The Gospel of Consumption is a very difficult idea to analyze. There are countless moving parts and seemingly endless variables because of how diverse and complex society is as a whole. There is no one solution to its many problems and many ways to improve upon what is good about it. Despite its flaws, it is necessary for modern society to exist. We are a part of it because this is the way humans have decided to live their lives. In the old days, mostly everyone provided for themselves. They…

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    In Krúdy’s novella entitled, The Last Cigar at the Grey Arabian, presents the consequences of repression. The Colonel served in the army and is currently assigned to kill a journalist who insulted the high class force, the Casino. He is hesitant about this assignment which then he attempts to put on an image of higher society in order to separate from his true emotions about his profession. Inevitably, he is placed in an environment where it is evident that the Colonel is damaged and is dueling…

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    For these owners cat litter is a basic necessity, but when comparing prices a 25 pound bag of “Fresh Step Odor Shield with Febreze Freshness” costs $11.99 while the off-brand costs only $4.06 (price check through Walmart.com). Even though most consumers can purchase the off-brand cat litter, which does virtually the same job and costs around $8 less, Fresh Step advertisement creates a sense of superiority amongst other brands to justify their price difference. Fresh Step makes sure all cat…

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    Consumers have a considerable amount of choices when making purchases nowadays and with many of those being online auctions, a well thought out listing can make all the difference. In John Freyer’s, All My Life for Sale, he used subjective and objective descriptions throughout and although there were pictures, they did nothing to actually enhance the listing. Pop culture phenomenon aside, consumers want to make smart decisions based on information provided compared with their needs and wants.…

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    Consumer Motivation: “Perceptual selectivity means that people attend to only a small portion of stimuli to which they are exposed. This advertising stimulus highlights two important aspects of perceptual selectivity as they relate to consumer behavior: exposure and attention.” [Michael Solomon et all, consumer behavior 3rd edition, FT]. Volkswagen group capitalizes on the perceptual selectivity and make humorous advertisements and billboards to seek consumer’s attention. For an example, when…

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    Case Study: Just Mayo

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    greater good. How will our society continue to function if it is infiltrated with lies, deceit, and deception? I refer to the case of Hampton Creek, and their product “Just Mayo.” To the average consumer, this product may seem to be another brand of mayonnaise, when in fact it is not. This is misleading to consumers. The government has regulations in place as to what can or cannot be called mayonnaise, but it is my belief that if America is to sustain its prosperity, these regulations should not…

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    Fallacies In Advertising

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    The first rhetorical used in this advertisement is Pathos. “Pathos refer to an emotional appeal. An advertisement using pathos will attempt to provoke an emotional response in the consumer.”(Introduction) It creates an excitement and gives people a deep impression for the customer when they see this picture. Who do not want to be a Hulk, who do not want to be as powerful as Hulk. It creates an area for customer imagination. Moreover…

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