Business-to-consumer

built on trust and mutual respect. When marketers knowingly mislead consumers, it destroys the trust of consumers. Maintaining a trusting relationship with consumers is important and being transparent and honest about their marketing process is a way to help consumers make informed…

best. We have to remember that businesses are still profit maximizing entities, thus such philanthropy exists to make the customers feel that their purchases are making a difference. This, consequently, increases the satisfaction received by the consumers, leading to increase in quantity of shoes sold. This can also be seen in an indifference diagram, change in preferences would shift the Indifference curve in such a way which would increase the consumption of shoes. More purchases lead to…

How can we be successful? How can we increase our success to the point where our lives are easier? When do we start being successful in life? Where do we actually begin to become successful in life? To start off as a successful person we got to at least know what we’re gonna do in life. Well let’s start off from the top, we gotta at least know what career we really want. Then from going down to choosing our university or what college to go to. Then when to register for our university or college…

The first key factor is concisely stated as the “refusal to deal with the other party” (Grand 72). This is a delicate dance of threatening one another, with the desire to keep each other’s business while being on the winning side of the decision. Companies rely on many criteria including their experience and expertise to manage their overall bargaining power. The second factor is the size and concentration of buyers in relation to the number…

Before world war 2 marketers started focussing more and more on advertising. This made the consumers more eager. After the world war 2 was over it lead to the increase in the demand of general appliances as the economy shifted to peaceful manufacturing. This was the era of advertising as TV was getting more and more popular during this era. Marketers…

Naturally, people do not stop to think about the backgrounds of the items in their refrigerator, how they originate, or what can be learned about each of them. Most people tend to grab food out of the fridge and gobble it down without giving a second thought as to how it wound up there in the first place. We are all guilty of it; I myself cannot recall any time where I have selected something from my fridge and speculated on that item before shoveling it greedily into my face. A few nights ago,…

The Cross-Price Elasticity of Demand measures the rate of response of quantity demanded of one good, due to a price change of another good. If two goods are substitutes, we should expect to see consumers purchase more of one good when the price of its substitute increases. Last September, CVS was the 1st major pharmacy chain in America to stop selling tobacco products in their stores. While the prescription sales at CVS continue to rise, the general merchandise that they sell fell nearly 8% last…

This allows consumers to look through the items for sizes, colors, and special needs easily. It should be marked clearly with the price and sizes (R. A. Kerin, 2006). Your…

If a brand excels at delivering benefits, then it was successful at uncovering unmet consumer needs and wants (Kotler, 2012). Fireball created the buzz around the cinnamon whisky category and not only made an impact on the whiskey category as a whole, but on the industry outselling leading brands. Due to the instant success of making waves in the market, after rebranding, I would give Fireball a grade of A in this category. Jack Daniel’s Tennessee Fire was launched following the success of…

The Battle for Young Wallets Why Generation “Y” is Destined for Failure. There has been a lot of discussion regarding spending habits that haunt adolescents and young adults. While our parents and theirs before us were plagued by the need to own properties and settle down, the future Generations seem more consumed with the idea of changing the usual status quo. Over university, they are choosing college and alternate forms of education, some even forgoing continued education institutions.…