Business terms

experience in marketing, operations, business development, public relations and customer service, Sanjay orchestrates performance and strategy development to create a seamless client experience. Prior to joining Elior India, Sanjay worked with Royal Dutch Shell Group for over 18 years, where he held various positions in Europe and Asia. He set up joint-ventures, developed Shell’s Bitumen market in India, turned around the oil giant retail-lubricants business in 13 Asia-Pacific countries,…

Business Policy and Strategic Management Assignment No 02 Corporate Level Strategies:- Corporate level strategies are forceful as:- -Corporations enter and exit organizations at the same time -Growth: Make the enterprise bigger. Develop every business. Enter a bigger number of organizations and markets than you are way out. -Stability: Essentially staying with the current organizations -Retrenchment: Make the partnership littler. Prune unfruitful parts of every business. Exit a greater…

In-housing vs. Outsourcing Field Service Operations According to Forbes magazine, the field of customer service is becoming very customer-centric. As field service organizations look to expand and fine-tune their own operations, they may sometimes use business partners and temporary vendors to achieve their goals. Below explains three reasons why using third-party providers may be necessary and two reasons why field service organizations may need to use in-house talent. Field Service Diversity…

Distinctive competencies When the word distinctive competency is utilized, it implies competencies that differentiates individual’s competencies from its rivals and provides him/her benefits over its opposition. Distinctive competencies are utilized for companies and also for people. For instance, wall mart rivals against other major chains stores. It has the benefits of minimal prices and wide range. These competencies provide it the benefit over different chains due to there is value and…

Define brand. What do brands mean to you? What risks do they cover for customers and business firms? (by Mahnoor Aziz) Ans. Defining Brand Following are the commonly used definitions of a brand: 1. “A brand is a name, term, design, symbol or other feature that distinguishes one seller's product from those of others.” (en.wikepedia.org) 2. “a name, term, assign, symbol, or design or a combination of them, intended to identify the…

at present, the business environment is very competitive and complex with several of products and services offered to attract customer. Thus, the organization needs to be alert with the growing needs of their customer and anticipate the movement of their competitor. Dubey (2013) point out that CI is the right tool for anticipating and predicting business scenario in future as well as helps the decision makers. The term competitive intelligence (CI) is widely used in the business environment in…

Small and medium-sized enterprise owners know how hard it is to succeed in the business world. Aside from tackling numerous financial problems, they have to deal with cautious customers who stick to the brands they know and hold on tightly to their hard-earned money. They also have to battle it out with hundreds of competitors who might have bigger funds and more supporters than they do. But, if you're an entrepreneur, don't let yourself be bowled over by these challenges. After all, you can…

process to achieve business objectives Definition of marketing mix When it comes to defining marketing mix in words, then it would be referred as the actions and methods used by a business to promote their products or services. The marketing mix is important, because each of the elements on the diagram above influence each other when taking decisions. These 7P’s make up the whole business plan and if they are practiced in the right way there would be a great success to the business. (The…

1985). Competition/ Industry Rivalry As already noted, the consultancy industry is widely flooded and only the best firms offering business solutions are likely to service. As already indicated earlier, the big players of the industry include: Centric Charlotte and Raleigh NC. However, Asfalis Consultants are dwelling and concentrating in a different direction in terms of offering their services. Currently, the firm is cashing in due to the emergency cases caused by the catastrophic…

Marketing By: Nicola Stella Fihrer Introduction Marketing is the management of a business that identifies, anticipates and satisfies its consumers. The core of marketing is in fact the consumer. The aim of marketing is to get the product of service from the producer to the consumer. It is about understanding the wants and needs of your consumers. The business will asses all market factors and developments that make an impact. The businesses goal is to maximize their share in the market The 7…