Baby Boomer Versus Millennial: A Marketing Opportunity By: Edgar Joel Aboy, BBM-MBA, 3rd Trimester, 2015-2016 Keywords: Baby Boomer, Millennial, Buying Preference, Similarities, Differences In this cut-throat marketing world, where technology and social media reign supreme in terms of marketing a new product to its prospective customers through advertising, word of mouth through over-hype media exposure by way of social media like Facebook, Twitter, Instagram and other social media platforms.…
Another important factor influential to port operations is the ports different sub-structure and super-structure. Goulielmos & Pardali (2002) believed that, “the main determinant factors for a port sub-structure should be: (1) the length of the ports berth, (2) the ports depth at the seaport, (3) the total are of warehousing containers, (4) total storage capacity, and last but not least, (5) the number of the port cranes”. Goulielmos & Pardali (2002) were further of the opinion that, “these…
FedEx Corporation provides a comprehensive set of services such as e-commerce, business, and delivery services. The company offers printing, binding services, copying and video conferencing services. With locations all over the world, it is able to serve customers with any needs. The company’s strong market position and diversified business operations are its key strengths, with some weaknesses on its high dependability on the U.S. market and its limited market share growth, the company also…
Financial Difference between For Profit and Non- Profit Organization When an entrepreneur wants to start a business he or she has a wide range of decisions to make before beginning. One of the basic or first decision is if the business is for profit or non- profit organization. A profit organization priority goal is to make a profit while non- profit is a business whose priority is rendering services to the community, such as food, health, shelter, education and environmental needs. However, is…
Through doing the Team Final Project exercise, I gained many insights about interdisciplinary/ cross-functional teams, the most importing being that this was a valuable learning opportunity. I learned how to work with people whom I have never met before or interacted with in person. I learned more about how businesses are run. I learned about different organizational structures such as the matrix structure. Working on this project helped me understand how Bruce Tuckman’s Team-Development model…
Herb Lubalin is a worldwide known typographer, designer, and teacher who has contributed many forms of typefaces to the typography world. He has never seen himself as a typographer because he felt that there was a beauty in the design of letters and numbers that qualified them to be seen as a work of art in their own accord. Lubalin stated once that, “What I do is not really typography, which I think of as an essentially mechanical means of putting characters down on a page. It's designing with…
The marketing concept is the knowledge that a business should endeavor to fulfill the necessities of patrons and to accomplish the business's objectives. The “4P’s” are Product (a produce, amenity, or concept to please the shopper's desires), Price (the quantity of currency estimated, or provided for the expense of an item), Promotion (the expansion of a merchandise, or perspective through advertising), and Place (a method of delivering the commodities to the buyer). The “4P’s” are components of…
As time progresses, the pressure of population growth and climate abnormalities expand, causing a burden to humanity. As a result, institutions research new methods of sustaining networks of resources. One phenomenal method of sustainability includes maintaining and creating excellent infrastructure. For example, in developing countries, nuclear power plants and factories flourish, creating the demand for skyscrapers. However, smaller communities also desire new systematic approaches for…
Introduction In the business world, it can be observed that there are many different companies that operate in the market and have their own offerings for the people and for this purpose it is necessary for the companies to reach out to the people to make them aware of the offerings of the company and persuade them to purchase it. This is where the role of marketing comes into play since it helps companies to reach out to the potential buyers and have an increase in the demands that they supply…
The presentation started off good with the owner naming her business and the products that they provide. She also clearly stated what she was looking for in regards to an investment. I think she could have made this opening better by starting off with providing the solution that her product solves. She does eventually provide this information but she provides too much information. Her overview on how the company started and solution that her product provides took over 45 seconds and should have…