Business marketing

Business Management Assignment BACKGROUND The purpose of the report is to find out what Marketing Strategies could improve Philip Mitchell Landscaping Limited? The Business began 28 years ago, as a sole trader and then in 1999 added a separate partnership owned by Philip and Joanna Mitchell. In 2016 they decided that the two businesses should merge to become a single entity and was duly incorporated. The business is based at premises within the Gosford Estate in Aberlady which is also one of…

an opportunity or a threat to international business success. To begin with, lets start defining the word culture. ¿What does culture mean? Culture is the characteristics and knowledge of a particular group of people, defined by everything from language, religion, cuisine, social habits, music and arts. Culture influence to international business because not all the countries have the same tastes, type of clothing, food… "Nowadays, a company’s business dealings are increasingly more…

management and bookkeeping ensuring that no misstatements are one in any of its financial statement accounts (Apple Inc., 2016). At Apple, the main strategies involve designing, manufacturing, and marketing of media devices and mobile communication, portable digital music players, and personal computers. Apple’s business model also involves the selling of some related accessories, networking solutions, software, third party contents, applications, and services. The firm uses its retail stores,…

Many business owners come to a challenge of where they are having a hard time on getting more customers into a customer. Is it because not many people love their product? or is it because lack of advertisement and marketing. There are a lot of questions in regards to why businesses are not getting enough consumers. In this blog, I will talk about ideas and ways that can be used to attract consumers about products and services. Let's say for example that you are a Certified Personal…

Shopify Plus or Magento Enterprise Edition: Is it High Time to Switch? Are you scaling up? Do all of your recent metrics indicate that your eCommerce business is rapidly growing into an enterprise-level? Is it high time for your retail business store to have an enterprise ecommerce platform? If you’re in the eCommerce industry for quite some time now, you might have noticed that majority of the owners of retail businesses, from small-scale to even enterprise-level, are usually oscillating only…

Kim Kardashian’s catapult into the business world and great success over the past decade makes her an ideal walking business model and one of much interest. The reasoning behind this study of Kim Kardashian is simply because her particular road to success is an uncommon one. We live in a society where certain behaviours and standards are forced upon us consciously and subconsciously. We are told that things must be done in a certain order, years of primary, secondary and tertiary education,…

Main Concept In the Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne, they discuss the concept of “blue oceans”. A blue ocean is created when an organization decides they don’t want to compete with other organizations in the same market. So they create a new market where there is no competition. Then markets that have competition are called “red oceans”. Red oceans are the markets that have a lot of competition, there’s nothing really special about them. During a ten year study of 108…

Strengths, Weaknesses, Opportunities, Threats. SWOT analysis is a structured planning method that evaluates those four elements (SWOT) of a project or business venture. The method of SWOT was created in the 1960s by business gurus Edmunt P.Learned, C.Roland Christensen, Kenneth Andrews and William D. This involves specifying the objective of the business venture or project. SWOT analysis is using to identify the internal and external factors that are…

The organisation that I have decided to investigate is Buyagift PLC, I have chosen to analyse Buyagift PLC because they are a respectable business and one of the most successful e-commerce company in the United Kingdom. I will also be talking about how businesses communicate using this information and the different types of communication Businesses communicate by sharing information. Information is data that is accurately and timely. It is specifically organized and is presented within a…

Our goals assist us in fulfilling our personal purpose. My goals include losing weight, getting my bachelor's degree in business and acquire a high paying job in this field. Achieving these goals will help me attain my purpose. My personal purpose is to live a happy life, be financially successful, and be the best I can be in every aspect of my life. Whether it be my health, relationships, or my career. I have many personal goals. These goals include losing weight, learning how to drive,…