noted research regarding the validity of using PBL in speech and communication classrooms is limited, all of the benefits recorded prior are universal and are effective across disciplines. Pennel and Miles (2009) in their article regarding their Business Communications courses discussed one of the major parts of the PBL model was “Rhetoricity”. Throughout the blood drive project, the students attended to the full rhetorical situation: audience, purpose, genre, tone and style, effectiveness,…
What expectations do you have about the class? My expectations for MKT 271 are to learn and gather as much knowledge as possible. While completing my AAS in Organizational Management degree, I took a retail marketing class and realized that marketing was interesting to me. I am looking forward to increasing my knowledge with every aspect of marketing. I think that marketing is important to every business and industry and my business future will be changed by completing these courses. This…
was by far one of my favorite classes that I have taken through the university. It has taught me many valuable things and has really got my interest in the field of marketing. As of now, I am majoring in Marketing and I am very glad that I took this class as it taught me the basics of what marketing is all about what to expect in the future. Throughout the semester I have learned about all the different aspects of marketing, such as selling, buying, advertising, promoting, etc. I have learned…
I have found the idea of running a business exciting and appreciate just how rewarding it can be. I am also interested in the creativity involved with business, as I have always been amazed at the new ideas that people come with in order to make money. Founder and CEO of amazon, Jeff Bezos said that “I knew that if I failed I wouldn’t regret that, but I knew the one thing I might regret is not trying.” This quote has motivated me to pursue a career in business as it told me that if I don’t try…
Business Management is a vigorous, exciting, hardworking profession, “it is the art of getting things done through people” (Kinicki &Williams 2013). Every organization and aspect of modern human life requires of management in some degree. Individuals that pursue a career in management will acquire a set of critical skills and abilities, which will serve them as a solid foundation for economic, political, and administrative careers. Additionally, studying management provides students with common…
I grew up in a family of accountants and auditors, where watching business news on TV during dinner time and listening to investment discussions at dinner table constituted my daily “extracurricular activities”. However, my real interest in accounting accelerated after I started middle school. Encouraged by my father, I volunteered to become the class treasurer when I was in the sixth grade. Our class had 283 students and organized six events a year. I was good at math since elementary school…
The marketing theories and concepts utilised in this case study are as follows: A. Core competencies: A core competency is the most inherent strength or the strategic advantage of a business which essentially is a combination of the pooled knowledge, technical capacities and resources that provide the business with a competitive edge in the market. Core competencies have been known to have the following characteristics as follows (Philip Kotler, n.d.): a. Source of competitive advantage and…
Buying from other Los Angeles-based businesses, we help our neighbors realize their dream of owning a business and one day, potentially leaving something behind for their children. * We love the people behind the product * When businesses buy local, we personally know the people behind the business we’re buying from. We share a connection we’d not otherwise have. We celebrate when a local business succeeds and we mourn when it’s forced to shut its doors. * We select our products based on…
I interviewed Small Business Owner Joe Fugere of Tutta Bella Pizzeria. He said that there was an unrestricted building existing in a locality close to where he grew up. In the 50’s and 60’s, there were large Italian and Irish settler’s peoples that lived within a 5-mile radius and he said that there was no authentic Italian cuisine in that communal. The biggest challenge he faced was Building and preserving a unified team while respecting separate styles. Pizzeria is a business committed for…
base while furthering my education. Throughout my high school career, I participated in the Business Academy for a total of three years. By my senior year, I had the opportunity to further serve my class by being class vice president. I first joined the business academy with the ambition of possibly pursing a college career in business. Although, after graduating high school I realized that the business industry wasn’t for me,…