Budweiser

The Budweiser brand is more than just a beer or a company. It symbolizes unity, best buds, and the American Dream. Throughout the history of Budweiser its goal has been to not just be any beer, but the American beer. In Budweiser’s ads they emphasize the pathos method of persuasion where they use emotions to become engaged with the audience. However, in 2011, one decade after the terrorist attacks of September 11th, Budweiser released an ad commemorating the lives lost on that fateful day.…

Lost Dog and Rihanna Commercials Budweiser and Rihanna are two of the most famous names in America, though they’re known for completely different things. Budweiser, a beer company, is notorious for their Super Bowl commercials, while Rihanna is known for her music and philanthropic efforts. Budweiser’s 2015 Super Bowl commercial was effective in its use of pathos by telling the story of a dog’s journey using the emotions of animals and sad music, and ethos appealing to the male audience who want…

friends and a case of Budweiser. While the owner is gone, the dog is shown waiting anxiously, all night for his owner to come home. Although the owner does arrive home the next morning, the commercial states, “For some, the waiting never ended,” showing how the consequences of drinking and driving can affect others (Budweiser). With the credibility of Budweiser, they use logic and emotion to promote their products along with responsible behavior.…

My rhetorical analysis is on the Budweiser Super Bowl Commercial 2015 the commercial focus on a man with a Budweiser hat, horse, and his puppy. Which Budweiser use the puppy as pathos city the puppy attack the audience that watching heart. The commercial also use the horse as another way to thug on people pathos string. Budweiser don’t use any other rhetorical appeals other than pathos. Budweiser also use the puppy and horse combination many times in their other commercials it’s already existing…

ones each and every day. Companies such as Budweiser, are doing their part to advertise safe drinking while making smart decisions. The “Friends are Waiting” commercial produced by Budweiser aired in September of 2014. With the use of an adorable Labrador puppy, the companies anticipated goal was to evoke the emotions of their audience hoping to demonstrate making smart decisions while drinking while prevent the number of alcohol related accidents. Budweiser was able to successfully formulate an…

Budweiser, a familiar brand since 1876, (2014) has refocused its advertising towards the awareness of responsible drinking. Vice President of Corporate Social Responsibility Kathy Casso says, Budweiser has long championed the message to ’designate a driver and enjoy the great times,’ but this video goes a step further to reinforce the importance of making a plan to get home safe while showing how our decisions impact those around us… Creating this video to live - and be shared digitally is an…

apparent in figure 1.4. In contrast to the 1950’s and 1960’s ads which use traditional gender stereotypes of the time, the 2007 ad entitled “Life is good” uses sex appeal to market the beer. In this advertisement for Bud Light, a product designed by Budweiser, an African American woman is seen holding a cold bottle of Bud Light. Her provocative look, sultry eyes, and pouty lips force the viewer to look at her and what she is holding. According to psychiatrist John Barnhill in, Research and…

Budweiser Beer “Lost Dog” commercial features a puppy that gets lost but makes it back home after being saved from a wolf by the Budweiser Clydesdales. “Lost Dog” is a heartwarming ad about how true friends always have your back. Budweiser Beer is the neutral stimulus because it becomes associated with a meaningful stimulus and has the ability to elicit a similar response…

Jacob Ammerman Writing and Rhetoric September 14, 2017 Threshold Writing #1 Budweiser “Friends Are Waiting” Commercial Coming home to your best buddy is enough reason to never drink and drive. Budweiser shows this effectively in one of their commercials labeled, “Friends Are Waiting.” Their target audience could be American audiences who are 21 and older but it could also be anyone who is eventually going to be 21. If they can persuade a teenager into valuing their brand, eventually when that…

this commercial even though it is only 90 seconds. The pathos makes us feel for the dog and makes his care about it. When we think about the dog, we think about that beer company we also think about those iconic Clydesdales that make us think of Budweiser beer. When thinking about or talking about this commercial we think about the love we have for the dog and about the time that we almost lost our dog. This commercial relates to many Americans because at one point we too may have almost lost…