Budweiser

watch the Super Bowl tune in just for the ads. So, is it really worth all that money? While, doing research on super bowl ads, Budweiser was a repeated name that came up. In 1995, Budweiser quickly rose to fame. Before their super bowl commercial, they appealed to drinkers aged 30 and up. After their famous frog commercial that quickly changed. Mike Brooks, the Budweiser brand director, was in charge of finding an ad that would appeal to both new and old drinkers alike. He came up with the frog…

Commercial Analysis: Budweiser’s “Lost Dog” Product marketing involves activities such as proper branding, packaging, and advertisement of the product, among others. Advertising concerns the display of the product on social media pages, television channels, and even radio stations. Advertising has been shown to have a positive effect on the sale of products, as it increases knowledge about them, how they are used, and where to purchase them. Many companies prefer on-screen advertisements on TV…

horse, a Clydesdale. This is a common horse, well known for being the symbol of Budweiser. The relationship between the man and his horse is also essential to the use of pathos in this commercial -- a relationship many can relate to with their own pet, maybe even their own horse. When the puppy finally gets up and runs out of the stable, you hear the horse neigh. From there, the puppy looks back at him. This is when Budweiser shows you another important relationship,the one between the dog and…

United States, the most prominent being discrimination. In the end, he finds another German man and together they create the infamous Budweiser Beer, showing how important immigrants are too this country. Just before this Super Bowl, there was a ban on immigration from certain countries. This decision by Budweiser to air this advertisement was no mistake. Budweiser took the opportunity to broadcast a stance on a popular issue in our country with hopes of swaying others to follow. “In the…

Many of us have had an animal at some point in their life in which they loved and adored and would absolutely hate to lose. In the Budweiser 2015 Super Bowl commercial, the company portrays a relationship similar to this, between a farmer, a dog, and horse to try to persuade their audience to buy more of their products. In the commercial, Budweiser shows the devastation a farmer goes through as he has lost his dog and is unsure if he will ever see his again. This relationship is shown in the…

viewer’s ideas about the product. The Budweiser was effectively placed in large part due to the emotions that the product played on. The beer was placed in Budweiser’s American flag can, and the beer was served in the main character’s workshop. The main character drove a vintage American made truck, was a hard worker, and struggled to make ends meet. By connecting the workshop scenery with an “all-American” type of character a statement was made that Budweiser was a patriotic brand, and that…

October 2015 Budweiser: A Rhetorical Analysis During the 2015 Super Bowl commercials a Budweiser advertisement, “Lost Dog”, had been released which accurately displayed the rhetorical strategies used in today’s media. This melancholy advertisement is a sequel of a previous Budweiser commercial that tells the story between the Budweiser horses and a high-spirited golden Labrador puppy that gets lost but eventually finds his way back home with more complications than you would think. Budweiser…

Cultural Artifact: Budweiser: Super Bowl TV Commercial The famous Budweiser puppy and Clydesdale horse commercials have appealed to many people around the nation. It portrayed a friendship between two animals that has an effect on people. There are many factors that contribute to the overall influence that an advertisement can have on an audience. For the past few years Budweiser have been producing fascinating advertisements involving the Clydesdale horses and a cute puppy. These ads…

There is nothing quite like a sad story with a happy ending, mixed with a tiny bit of chaos in the middle; and the Budweiser “Lost Dog” commercial is just that. In the commercial, there are no words, just music that appeals to the audience’s emotions. Budweiser uses this commercial to sell their beer by creating an emotional connection. The relationship between the man and his puppy is one that most people can relate to. This causes people to think that if they relate to the commercial, they…

If you live in America you have probably seen the famous Budweiser Clydesdale commercials come across the TV screen once or twice. The beautiful horses’ trotting around with their white hoofs perfectly composed just makes you want to have an ice-cold Budweiser beer. On the other hand, Bud Light’s new slogan “The perfect beer for whatever happens” tries to portray a party like lifestyle for anyone who’s wiling to give it a try. In fact, the largest brewing company in the United States, Anheuser-…