Brooklyn Eagle

Introduction “Jazz is the big brother of Revolution. Revolution follows it around.” (Miles Davis NYC, 1959) Jazz music was brought to America by African Americans in the early 1900s. This genre of music is a hybrid between European-Western Music, African Music and culture, and later American Music. Jazz music has similar harmonic and orchestrational techniques to European music, which is where classical music originated. African music gave jazz its rhythmic feel, generally drumming, and emotion.…

Neither Dale Carnegie nor the publishers, Simon and Schuster, anticipated more than this modest sale. To their amazement, the book became an overnight sensation, and edition after edition rolled off the presses to keep up with the increasing public demand. Now to Win Friends and InfEuence People took its place in publishing history as one of the all-time international best-sellers. It touched a nerve and filled a human need that was more than a faddish phenomenon of post-Depression days, as…

Unfortunately, some companies have mismanaged their greatest asset—their brands. This is what befell the popular Snapple brand almost as soon as Quaker Oats bought the beverage marketer for $1.7 billion in 1994. Snapple had become a hit through powerful grassroots marketing and distribution through small outlets and convenience stores. Analysts said that because Quaker did not understand the brand’s appeal, it made the mistake of changing the ads and the distribution. Snapple lost so much…