British Broadcasting Company

You turn on the news. While viewing headline after headline, do you notice any kind of pattern? Every one of those programs highlights someone or something that stands out from the rest of the world. They are different, therefore they are noteworthy. Still, what about those who are not recognized? Does this mean that their work is subpar and not worth the attention? Of course not! However, by only presenting the accomplishments of those who have done “extraordinary” works, the media paints a…

Television has greatly affected politics in America. Specifically, television has impacted politicians running for office, and furthermore affected the opinions of the public eye. Advertisements and debates were absolutely key in presidential campaigning, because this allowed the candidates to distribute their ideas to the masses. One political figure’s rise and fall was strictly because of the impact the television had on people. For Richard Nixon, television was undoubtedly influential in his…

Seeing an advertisement that catches your attention could’ve been specifically targeted for you. An advertisement can reach millions of people minutes after its release, through the use of the internet like social media, websites, and emails. Broadcasting networks like the television and radio networks are the two most popular and the most effective when it comes to delivering a message. In this paper you will find 10 advertisements that used sociological theories, and concepts to become more…

within the commercial. The BC SPCA (The British Columbia Society for the Prevention of Cruelty to Animals) is the organization backing the commercial up. The organization’s credentials are practically perfect and it is a non-profit organization that actively accepts donations. The organization even provides governance structure and annual costs and donations information on their webpage. This is a very authentic and noticeable way of conducting and broadcasting the organization’s resources.…

When I entered college as a broadcasting major at Montclair State University in NJ I wandered into my school’s college radio station as a freshman with one goal in mind: To have my own radio show and do whatever it takes in order to get it. Fast forward 4 and a half years and I am 6 months into my first full time job as an Associate Producer in my dream career field of broadcasting and I can 't help but reflect back on how much my college radio experience has helped me in my first taste of the…

Indecency seems to be the biggest category for debate in the field of broadcasting. What is defined as indecency? The FCC has defined broadcast indecency as "language or material that, in context, depicts or describes, in terms patently offensive as measured by contemporary community standards for the broadcast medium, sexual or excretory organs or activities” (). This definition can be interpreted in many ways. This is why there is so much controversy over what is labeled as indecent and what…

form and after 40 minutes of no advertising, 9 consecutive ads played, a total of 3 minutes. The Hauraki advertisements were very well directed to their target audience, featuring ads mentioning car rental, hair loss, investment banking and timber companies, suitable for an older male audience. Comparatively,…

This new service, known as CAB (Co-operative Analysis of Broadcasting began in 1930 calling their listeners four different times of the day with the expectation of their respondents to recall their last three to six hours of radio listening. Although this achieved an audience estimate for all national network programmes…

As the well-educated and informed citizens of this great nation, we would know that the separation of powers and the checks and balances between the three branches of the government‒the legislative, the executive, and the judicial‒uphold the democracy that the United States of America loves to boast about. However, there is one more pillar that upholds this democracy. Acting like a watchdog, the media acts as the fourth, overall check on the powers and actions of the government as they closely…

My dad names these “three S’s” as the most common factors of distraction for mankind, and says that they tend to make people forget about the more significant things in life. Most specifically, today’s pop culture has made screen or television broadcasting so popular that most people cannot imagine living in a world where such things do not exist. As a matter of fact, media has not only become an accessible tool, but a habit and ritual in most peoples’ lives. In the midst of screen influence,…