British Airways

International Business Strategy A Case Study on Ryanair Holdings Plc. Name Institutional Affiliation Ryanair Holdings Plc. in Europe Ryanair Holdings plc was Europe’s topmost low rate charging airline and was established in 1985. Currently, they are ranked third in Europe’s airliners in terms of revenue and customer statistics. By flying only cost-effective, cutting overheads and point to point destinations, Ryanair has positioned itself as the most affordable airline in Europe. This is…

Introduction of Avianca Airlines Avianca is the Colombian national airline carrier, founded on December 5th, 1919, and is the second oldest airline in the world after KLM airlines. (Timothy, 2013) Avianca is a historical airline created by a group of people from Colombia and Germany and was registered under the name of SCADTA meaning Sociedad Colombo Alemana de Transporte Aereo in the city of Barranquilla. (Avianca, 2017b) Transportes Aereos Centroamericanos (TACA) was founded in 1931 in…

1. Introduction The company set out to compare the profitability and sustainability of Full Service Carriers (FSC) and Low Cost Carriers (LCC). The main aim of the study was to find out the demand for travel on each type of airlines. Furthermore, the company could decide if it wants to launch a full service carrier and if investing in LCC would reap significant profits or become a liability. Incheon International Airport in Seoul, South Korea was chosen as the base point for both carriers…

Tata Airlines became a public limited company under the name of Air India. Since then, Air India has been a source of national pride because it is regarded as one of the finest airlines which is at par with the leading airlines like Pan Am and British Airways. Air India had a mascot named ‘Maharajah’ which symbolized graciousness and high living. Now, Air India has lost its competitive advantage and has been declining over the years. The study was done in order to analyze the declining phase of…

total passenger traffic. In 2016, it handled 75.7 million passengers. Heathrow is one of six airports with scheduled services serving in London area. Heathrow is owned and operated by Heathrow Airport Holding. London Heathrow is the main hub of British Airways and Virgin Atlantic. It has 2 parallel east-west runways along with four operational terminals numbered 2-5 and a cargo terminal and covers 12.27 square kilometres. Heathrow Airport is used by over 80…

Virgin Atlantic Airlines: Organizational Behavior Analysis Virgin Atlantic Airlines is part of the Virgin Group corporate structure founded by Sir Richard Branson. Virgin Atlantic was the first airline of the Virgin Group, but was later joined by subsidiary airlines Virgin Australia and Virgin America. Virgin Atlantic is based in London, England operating primarily in Gatwick Airport and Heathrow Airport, as well as Manchester Airport in Manchester, England (Branson, 2014). An organizational…

1. The PESTLE framework is used to understand the political, economic, social, technological, legal and environmental forces affecting an industry and its incumbent organizations: • Political: Singapore Airline is the national air carrier for the company and it represent the country by carrying its national flag thus if the country has any national political problem will have a major impact on the operation of the airline industrial. • Economic: The major effect on Airline business is Fuel and…

1.0 Question 1 Singapore Airline (SIA) is a well-known airline for its excellent services and also the product quality they offer to the customer (Kossmann, 2006). Two theories will be used which are Drucker’s seven tasks of tomorrow’s manager and the cultural web in order to relate how SIA is a world class provider. 1.1 Drucker’s Seven Task Tomorrow’s Manager SIA targets to serve the best product for its passenger, plus the best customer service they can provide. Thus, to achieve their…

a “crossroad between east and west”. o The airline company has a lot of internationally recognized sponsorships; this provides good branding and visibility. Example: Etihad Airways is the sponsor of Manchester City F.C. and has won many awards such as World’s Leading Airline in 2016. ("Etihad Airways", 2017) o Etihad Airways is considered as a profitable airline company. Example: The airline company announced a net profit of $103m in 2015. (“Etihad announces net profit of $103m for 2015”, 2016).…

Last December record amounts of snow and cold temperatures hit the U.S. and most part of Europe, which led to chaos in the whole travel industry (Jainchill, 2011). Many flights all over the world were cancelled and some of the airports were shut due to the adverse weather conditions. Moreover, even train or bus services, namely in United Kingdom, were not fully operational due to the same reasons. Such things like terrorist attacks or natural disasters always have big influence on travel…