Brian Greene

Frances Connolly Year 1 Modern Britain Linda Polley 16th May 2006 Essay Why was cinema going so popular in the first half of the century and why did it decline after 1950? Both the rise in popularity of cinema going and its spectacular decline are not only well documented and discussed, but surprisingly, have generated…

Unfortunately, some companies have mismanaged their greatest asset—their brands. This is what befell the popular Snapple brand almost as soon as Quaker Oats bought the beverage marketer for $1.7 billion in 1994. Snapple had become a hit through powerful grassroots marketing and distribution through small outlets and convenience stores. Analysts said that because Quaker did not understand the brand’s appeal, it made the mistake of changing the ads and the distribution. Snapple lost so much…