Brewing

The New Belgium Brewing Company began in Colorado, and operated out of the owner’s basement (Ferrell & Hartline, 2014.) While this approach was practical and successful in the beginning stages of the company, the NBB has now continued to grow. The company grew to be quite profitable and large. The American craft brewing industry is divided into three different branches. These include: micro- breweries, brewpubs, and regional craft breweries (McLaughlin, Moore & Reid, 2014.) With this new…

Analysis While there are many similarities between large beer producers and smaller craft breweries, the content of this report will focus attention solely on the craft brewing market. Within the topics below, I will give an overview of external factors that have an impact on the Boston Beer Company. Economy In 2012, the craft brewing industry as a whole earned $10 billion in revenue; and increase of 32% over the previous year (Goddard, 2016). By 2014, the volume share for craft brewers…

Financial Positon & Value of Lagunitas Brewing Company Earlier this year, Heineken invested in a 50 percent stake in Lagunitas Brewing Company, making the financial position and value of the company very strong and powerful. Heineken, established in 1864, is one of the leading brewers and marketers of premium beer. Lagunitas is the fifth largest brewing company in the United States and Heineken is the third largest brewery in the world. This helps the future of Lagunitas tremendously because…

Introduction Hockley Valley Brewing (Hockley) has come to the conclusion that light beers are more popular than dark ones. Since its dark beers have always been its flagship product, Hockley has to decide whether to change its marketing mix to adapt to the latest market trend, or to keep steady in its current course. Their proposed solution, should they decide to follow through with it, is a new light lager called Hockley Classic. SWOT Analysis Strengths: • Have a talented brewer, who is from…

Within the craft beer industry, trademarks associated with a brewery, a brewery’s taproom, or a beer produced by the brewery indicate a source of the beer or service, which allow beer consumers to associate each brewery with a quality of their beer or service based on past experiences. Thus, trademarks serve to increase the quality of breweries’ beer and services as they strive to maintain a favorable reputation among consumers, and to reduce search and transaction costs for the consumers when…

Mountain Man Brewing Company has had huge success in the Eastern Central United States due to their well-beloved Lager, but just recently, have noticed a decline in sales revenue this past year. With the realization of this trend comes with another: light beer sales have grown in the U.S at an annually compounded rate of four percent. In this analysis of Mountain Man Light, I will touch base on a few revenue projections, finishing with a breakeven analysis to hopefully point this product line in…

The values of the New Belgium Brewing Company include quality, responsibility, and the concern for society. This company is committed to producing world class beers while minimizing resource consumption, maximizing energy efficiency and focusing on recycling. New Belgium Brewing maximizes their sustainability through their conservation of water, efficient company installations, recycling of production materials, and their many uses of philanthropy. New Belgium Brewing Company is highly valued by…

Belgium Brewing Company work to address? How has NBB taken a strategic approach to addressing these issues? Why do you think the company has taken such a strong stance toward sustainability? New Belgium Brewing works to target three environmental issues, cost-efficient energy-saving alternatives for conducting its business and reducing its impact on the environment, recycling, creative reuse strategies, and green building techniques. To manage these environmental issues, New Belgium Brewing…

The New Belgium Brewing Company was founded in 1991 by Jeff Lebesch and his wife Kim Jordan. (Ferrell & Hartline, 2011) They started brewing craft beer in their basement and sharing with friends in their Colorado home. The company quickly grew and moved into a custom building in 1995. (Ferrell & Hartline, 2011) In the early days, the company’s main method of marketing was word of mouth from happy or satisfied customers. (Ferrell & Hartline, 2011) The company as of December 2013 had 456…

Executive Summary New Belgium Brewing Company (NBB), established in 1991 in the state of Colorado, was the brainchild of founders Jeff Lebesch and Kim Jordan. Following Jeff’s biking tour of the Belgian countryside, he and Kim began their venture with the development of two types of ale in the basement of their home. NBB has since evolved into the third-largest craft brewery in the United States and employs over 600 coworkers to create over 10 beers while profiting over 190 million in revenue…