Brewery

New Belgium Brewery is concerned about their image and the sanctity of their brand. By associating New Belgium Brewery with the word folly, in the minds of some employees, would mean the brand would suffer as being a “chance” product verses being a company who spent countless hours to create a quality product. The word folly is defined as the lack of good sense or foolish acts (www.dictionary.com, n.d.). To the marketing team point of folly being so removed from American culture, it can be…

There are many things that need to be considered before New Belgium brewery decides whether or not to go through with this accreditation. They need to find out who their stakeholders are in this situation and what environment will benefit the most amount of people. The processes in which New Belgium makes decisions is a crucial part of their business model and having this certification might change that. Also they need to assess ethical theories their company operates in and if the…

Working on the Big Rock Brewery project provided me with a great opportunity to apply both tangible and intangible knowledge obtained through the MBA program into a practical scenario. This enabled me to understand and witness how much I have grown and developed on a professional level during my past two years in the program. Prior to completing this project, most of the skills and knowledge obtained through the program was generally applied to various cases which included historical and…

A historic picture of Ghora Galli brewery Now coming towards the main elements to be discussed I the light of the survey performed on the company. Vision: The slogan of the company is: “Our office is in the market” The slogan means that they believe in the customers and the market they are dealing with. The company strongly commits its relationship with the customer, to understand the customer and give its best to fulfill its customer’s needs and to make its customer happy. They…

It produced 420,000 hectoliters in 1998 which was more than the 2nd to 5th highest producing microbreweries collectively. Sleeman was the best managed company in Canada at the time and had slowly built a reputation as a quality brand. It had grown in size due to the success of several sequential mergers of smaller microbreweries. At the time they had recently rented the rights to produce and distribute Canada wide a new portfolio of mid to low quality beers from the US company Stroh in a 15…

operational excellence, product leadership, and/or customer intimacy and also stems from the firms' capabilities in relation to those held by the competition. (Ferrell, 2011, p. 149). One of the competitive advantages I noticed with New Belgium Brewery was their use of environmental metrics. The company has a focus on giving back to the environment. One of their goals is to reduce the use of water per barrel. This could prove to be difficult if they are to increase distribution as water is the…

I could have spent a week hiking in Cinque Terre, but my plans to travel the Mediterranean got changed because of an unforeseen circumstance. Today, I finally got around to spending a day in Cinque Terre. And it was one very hectic day. Cinque Terre or Five Lands as the name implies, consists of five villages hidden in tiny coves along the craggy stretch of the Liguria coastline: Portovenere, Riomaggiore, Vernazza, Manarola and Monterosso Al Mare. Because of very high cliffs and rugged terrain,…

Beyond Surface Level: A Sigh As straightforward as a sigh can be, its hidden complexities are the sound foundation for “The fine art of sighing”. By definition according to Merriam Webster Dictionary, sighing is “to take a deep audible breath (as in weariness or relief)” however through the depth of Cooper 's writing we find that sighing is a passage to many other emotions and avenues(“sigh”). Although not clearly evident at the surface of his piece, the writing style of “the fine art of…

The Satis House Brewery: An Analysis Charles Dickens’ widely read Great Expectations focuses on the dawning of a modern order in which systems of power and capital in society surpass the citizens’ control. The author’s interest in criticizing the hollowness of metropolitan society manifests through his gothic descriptions of the Havisham’s Satis House. The brewery of the estate, in particular, withholds a lot more meaning than the mere conception of monetary funds. This essay explores the…

As Chief Operating Officer, I would entertain the idea of opening a third brewery, this would stick with the theme of maintaining its strategic focus and growing the company. Before starting this venture, first I would list the positives and negatives next to each other and then make an informative decision. When considering the expansion of a business there are many things to think about before making any decisions. Key items on my list of pros would include: shorter travel distances for…