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    Tom Long is the current CEO of MillerCoors, with his other leaders they are taking MillerCoors to a new level. MillerCoors is the second-largest beer brewery company in America, second to Yuengling & Son. SABMiller owns the majority shares in MillerCoors, Molson Coors Brewing Company recently bought 58% of MillersCoors for 12 billion dollars. Due to the MillerCoors joint venture that is partly owned,…

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    Craft Brewing Case Study

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    Critical Issues and Recommendations “Craft Beer” Feel While BBC has reaped tremendous success in the market place as the creator of the craft beer segment, there are those that believe that the company is too large and too well known to be referred to as a “craft” beer. Millennials craving for offerings that are organic, local, authentic, cool, and new aren’t getting what they want from the Samuel Adams brand and have started to turn their back on the company (Crouch, Wasted: How the Craft-Beer…

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    The All My Life for Sale project by John Freyer was an interesting concept to sell the best items on eBay that represented his life in Iowa City, Iowa. One of the main components of his project was to follow all of his stuff he sold (Freyer, 2001). He was asking all of the highest bidders to provide the readers of All My Life for Sale with an update on the piece of his life that they acquired (Freyer, 2001). The items chosen had no real monetary value, but instead had stories of how he received…

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    6 Drinks History

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    The daily drinks that we consume has had an extreme past. What they used for, to having a affable gathering. In the book I read; A History of the World in 6 Glasses it talks about six different types of drinks nevertheless where they have come from. The world has changed immensely over these past couple of era’s. Whereas the way people did things in the past and the way people did things in the present are different. Such as the way people did things in the past were, having social classes…

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    There are three other competitive restaurants in my neighborhood that cater to sports bar themes and about seven competitive family style restaurants that are all capable of taking revenue away from Oggi’s. Of the other sports bars, Buffalo Wild Wings is the only one that I can think of that is marketed and known for sports, beer, and food just like Oggi’s. What makes Oggi’s different over Buffalo Wild Wings are the microbrewery and the overall quieter atmosphere. Oggi’s centers around the…

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    Beer contributed heavily to the beginnings of writing and commerce and also had many health benefits to people of ancient civilizations. Writing was first invented to record the collection and rationing of cereal grains used for beer, bread and other goods. Beer also became a subject of writing as well. The topic of beer drinking is found in an excerpt of the world’s first literary work “The Epic of Gilgamesh” and in a survey of Egyptian literature it was found that hekt, the Egyptian word for…

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    The number of craft-spirits distilleries in the US have exploded from 51 to 588 in the past 10 years. And with a market share is predicted to rise from its current 1% to 8% by 2020, large conglomerates are assessing them carefully. The craft movement renaissance in America has changed the marketplace for bread, beer, coffee and now spirits. Behind these small brands - many of who craft, bottle and blend their products by hand—are stories that the large companies can’t tell. But they haven’t let…

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    Bottled Beer

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    Beer is defined as the alcoholic beverage obtained through the yeast fermentation of malted cereals with added hops [1]. Quality factors are extremely important to take into account in beer production due to the fact that consumers preferences have been constantly changing and, nowadays, they are demanding more premium products [2]. Amongst the most significant quality components to focus on are the visual attributes such as foam stability, foam texture which is given by the bubbles size, colour…

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    Callahan’s Irish Pub is an authentic Irish pub in Warren, Ohio. Callahan’s is a successful business that continues to succeed in good and bad economic times. Callahan’s has top notch customer service that is big part of Callahan’s success. Callahan’s implements new and innovative technology to stay successful in the current business world. The operations at Callahan’s keeps Callahan’s successful no matter how the market is performing. Callahan’s does an excellent job creating wealth and is a…

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    Suppose that you have recently wrapped up the last sorts out and your home bar is prepared to stimulate. In any case, you would prefer not to simply have individuals over. You need to do it in style. These thoughts will work whether you are having a bar warming, or in the event that it has been for a short time since you have had companions over and you need to accomplish something exceptional for the event. Lager Tasting I have tossed some nonexclusive brew tastings together where my…

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