would mostly be from the large Asian immigrant populations in both Brazil in Peru. However, they found this to be inaccurate with their survey, and that the people who were most involved in the Hallyu world were of native Mestizo people and European-Brazilian heritage. Additionally, they found out that most people who enjoy Korean culture, were from the lowest income brackets of society. Fans of Korean pop and drama were also primarily female, and most of the women interviewed said that they…
Unfortunately, some companies have mismanaged their greatest asset—their brands. This is what befell the popular Snapple brand almost as soon as Quaker Oats bought the beverage marketer for $1.7 billion in 1994. Snapple had become a hit through powerful grassroots marketing and distribution through small outlets and convenience stores. Analysts said that because Quaker did not understand the brand’s appeal, it made the mistake of changing the ads and the distribution. Snapple lost so much…