electricity characterizes cities in developing nations. Also, crime is pervasive in such places. The film is essential in raising awareness of the real issues within the Rio de Janeiro, which counters the popular cultural discourse of Brazil as a place of carnival, soccer, and beaches. The City of God is a manifestation of the socioeconomic impact of geography in cities of developing countries. According to the CIA World FactBook, Brazil is home to approximately 204 million people. The country…
Unfortunately, some companies have mismanaged their greatest asset—their brands. This is what befell the popular Snapple brand almost as soon as Quaker Oats bought the beverage marketer for $1.7 billion in 1994. Snapple had become a hit through powerful grassroots marketing and distribution through small outlets and convenience stores. Analysts said that because Quaker did not understand the brand’s appeal, it made the mistake of changing the ads and the distribution. Snapple lost so much…