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    Starbucks Case Study

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    The strategy that Starbucks uses is broad differentiation where they seek to differentiate their product offerings from rivals’ with attributes that will appeal to a large variety of consumers. The key market characteristic for the strategy of differentiation to work is that buyers’ needs and preferences are very diverse and cannot be satisfied with a standardized product offering. This is an evident characteristic of the market because consumers all have different preferences on the way they…

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    Unknown forces 2022, height of the trans-Canadian war, and I’m stuck here in school, Washington, 17, still single, like a fuckin nerd. I live alone, but am still not legally an adult, so I can't actually do that much. It was the Thursday of the end of 12th grade. I had a few ideas for what to do once I’m out of 12th, but only a high school degree won’t get you much. A few years ago, the united states declared mutual war with Mexico, under our 47th president, after our 46th president was…

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