Brands

Brand emotional connection and loyalty is an artical by Loureiro.S, Ruediger.K, Demetris.V that study combine brand attachment as a cause of brand love and that affective commitment and brand trust both are peacemakers between brand love and loyalty. Although, it used a questionnaire that pre-tested using six car owners personally interviewed in three car dealers. Test the difference between non-hedonic and hedonic products. Used a sample of 374 car owners. The results were (1)brand attachment…

As Yum Brands excels upward and onward into Chinese markets, the expansion of its most recent venture will hold a testimony to past experiences. China’s current economic condition serves as a refinement ground for launching an opportunistic set of goals. With large and expanding middle class, on the go life style, and modernization of its many cities, an investment in China will see profitable gains, and well-built customer base. China is currently seeing rapid growth in the middle class…

- Reversing the Decline in Brand Value This case is about Nokia Corporation's (Nokia) strategies to revive the 'Nokia' brand. Despite being the market leader in the mobile phone market since 1998, the company saw a decline in its brand value since the early 2000s. The year 2004, in particular, saw major erosion in Nokia's brand value as well as its market share. Since 2005, the company started taking various initiatives that went a long way in reviving the 'Nokia' brand. In addition to focusing…

Like it was stated, the ending of Brand’s novel is very abrupt and unexpected. For one, I think she chooses this method of ending her novel as it shows the rather unforeseen curveballs that the world can throw at good or bad moments in life. Dionne Brand attempts to voice that individuals of various races– whether in the stereotypically peaceful country of Canada or not – still face obstacles which can prove to be emotionally degrading. And even despite one’s strongest efforts to do good or…

like Peter Hitchins from the Google Debate, view addiction as a result of people’s own actions and is something people need to take responsibility on their own, while others, like Russell Brand, believe that addiction is an illness that cannot be sorted out alone. After stating his purpose of the documentary, Brand begins to show the effects that drugs has on its users. Psychologically, drugs are perceived…

“Yum! Brands is committed to continuing the success realized during our first ten years. Our success has only just begun as we look forward to the future, on which promises a long runway for growth, especially on an international level” (“Stock Information”, n.d. pp.1). This quote of Yum’s vision statement provides a good deal of information about the company and hints at clues regarding their future direction. First off, we notice that they focus on their first ten years of operation as a…

Sagittarius Brands, the parent company of Captain D's Seafood, has signed a definitive agreement to acquire Del Taco. Del Taco, headquartered in Lake Forest, CA, is the nation's second largest Mexican quick-service restaurant chain. Captain D's, headquartered in Nashville, TN, is the nation's second largest seafood quick-service restaurant chain. Kevin K. Moriarty, Chairman and CEO of Del Taco said, "We believe this deal with Sagittarius Brands will give Del Taco strong growth opportunities that…

The Buick brand made quite a bit of noise just ahead of the start of the 2016 North American International Auto Show in Detroit this past weekend. GM’s premium brand introduced two vehicles — a compact crossover SUV and a rear-wheel drive sport coupe. The first model is a production vehicle known as the Buick Envision. The second model is a concept coupe, dubbed the Avista. At this point, only the Envision is assured — the Avista’s place in Buick’s line up has yet to be confirmed. Given that…

Starbucks overhauled their business on multiple dimensions with the return of Howard Schultz as the CEO. The aim was bringing back the focus to being the world’s top brewer of coffee. The various measures implemented were: • Starbucks shut down all stores across the country in order to re-train the employees on how to make the perfect espresso. • Starbucks dropped hot breakfast sandwiches from its stores which led to loss of annual income amounting to $35,000 per store. • The company restocked…

Your personal brand will dictate your professional life. A brand is a “trust mark” that allows people to tap into emotions that drive decisions. A personal brand will depict someone’s personal beliefs, values, knowledge, or passions. Your brand will sometimes be the determining factor when assessing your value to an organization. A stronger and more positive personal brand will often times coincide with a greater sense of employment security. Personal brands could be described as how others see…