Branding

To be competitive it involves celebrity athletes like Serene Williams and Tiger Woods to popularize its products. In order to sustain its dominance in the industry, it actively responds to the changes in consumer preferences by developing new products according to customer's needs. Its areas of marketing include Net TV and magazines. It faces tough competition with its main competitors like Adidas and Reebok. It provides touch screen facility in the stores which allow customers to design…

Celebrity endorsement (CE) in advertisement 2.1: INTRODUCTION: Khatri (2006) stated that the latest promotion technique to attract the buyers is the celebrity endorsement. By examining the present market, now it's turned into the want of the advertisers to utilize the different celebrities to relate with their brands to make extraordinary identity of the brand and to do well known his organization's image or product, which results into high expenses use for the organization to utilize…

Advertisements may seem straightforward to the consumer, but many actually require extensive curation, as subtle details like color scheme, setting, and strategic placement of the brand name are used to appeal to consumers’ underlying desires for popularity or success and this make the product more enticing. These trends are especially prevalent in ads for luxury items, which carry with them a mystique of sorts in addition to their practical function. Two major high-end fashion houses, Dolce &…

Mahogany. The word itself sounds opulent, luxurious, exotic. This rich and vibrant color that is a shade between red and brown is one of the most popular hair colors around the world. And for a good reason – this beautiful shade is bright, without screaming for attention. Vivid, but retains its elegance. Mahogany is a shade tailor-made for those who wish to experiment with their hair color without pandering to outrageous hair color trends. It is for those women who wish to get a classic hair…

Top 10 Best Lingerie Brands with Price in India The word Lingerie was not a known word in Indian markets until recent times. The reason for that is the lack of advertising and compelling marketing, lack of fashion sense when you are talking about the intimate clothing, and most importantly the cultural shyness of the people in India. But now we can see that the time is changing. It is evident from the fact that most of the women in India are now in the lookout for the best possible lingerie…

Stains are a nightmare for individuals to remove and detergent alone does not always work. With that in mind, a product that helps fight stains by boosting detergents is desired if advertised properly. When watching advertisements, many viewers do not put much thought into what they feel or believe about the product. However, the creators of the advertisement know exactly what to do in order to establish trust, target the specific audience, or show logistics of the product. In OxiClean’s “It’s…

The Superiority of the EverTherm Down Jacket In an advertisement from the National Geographic Traveler magazine (October/November 2017 edition), Eddie Bauer promotes their new EverTherm Down Jacket to their audience, which comprises of middle-aged individuals who fancy the outdoors and adventuring. With the use of logos and ethos, the advertisement is effectively able to accomplish its purpose of portraying the EverTherm Down Jacket as the preeminent piece of apparel in the market while…

THE GLOBAL EFFECT OF CELEBRITY ENDORSEMENTS TOWARDS CONSUMER BUYING BEHAVIOUR What is the working title? The Global Effect of Celebrity Endorsements Towards Consumer Buying Behavior – The title chosen focuses mainly on how consumers all over the world base most of their buying decisions towards certain products towards the celebrity that endorses the product. Abstract Celebrity endorsers are constantly use to promote products such as alcoholic products, diet products and especially beauty…

Business Plan: Pharaons Tresor: 1. Executive Summary: Pharaons Tresor, which when translated from French to English means “Pharaohs Treasure” will be the name of our luxury brand of high end bracelet products. Our products will exceed the standard requirements of bracelets today, and dare to implement designs that have never been tried before. Using highly innovative designs and ideas, Pharaons Tresor will be more than just a trendsetting product or temporary niche. Pharaons Tresor will be a…

While Gucci is Gucci, Supreme Reigns Supreme Gucci, the staple luxury clothing brand among the rich and famous around the world. Supreme, the streetwear brand for anybody who’s anybody. Gucci and Supreme are two of the most sought after clothing brands in the world right now, and although Gucci is still a very nice brand, Supreme is far better for a variety of reasons. Things such as Supreme’s prices being lower (at retail), the popularity of Supreme with everyday people, and the exclusivity of…