Branding companies

that quarters had meaning and value. The consumer’s view of products is called positioning. The consumer must feel like the product they are buying has value and is better than competing products. I have had experience of witnessing many competing companies that are trying to convince buyers that they have the superior product. For example, Pepsi and Coke both create commercials that present their soda in the best way possible by using average, everyday people to allow the customer to see…

Target patient group 4. Key marketing issue 5. Key opportunity 6. Product Innovation 7. Value proposition 8. Brand benefit pyramid 9. Conclusion Executive Summary: Dr. Reddy’s Laboratories is a multinational pharmaceutical company…

house market and has no single potential rival in the area. In addition, Starbucks works in a business situation which requires excellent brand identity and reputation to create brand loyalty to its customers. This reputation has been built by the company over the years through Starbucks experience. Despite the fact that Starbucks has got an excellent brand name identity and reputation in the coffee industry, it needs to be aware of uncertain factors in both the micro and macro environments…

Brand status refers to consumers’ perceptions of quality, prestige, price of a brand and its capability to act as a status or success symbol (Elliott, 1994; O’Cass and Frost, 2002; Vigneron and Johnson, 1999). According to an earlier study by Gardner and Levy (1955) the consumers not only just look for product functionality, but also brand status, or the symbolic meaning or property of the brand. There are many elements to impact the status of a brand, such as social factors and marketing…

R1 BRAND EQUITY As brand image are receiving more concerns, brand equity and brand awareness are one of the most crucial factors that affects consumers’ repurchase intention. Aaker (1992) describes brand equity as ‟ a combination of assets and liabilities correlated to a brand name and its symbol, which could give beneficial or detrimental impacts on the commercial values that derives from a product or service” whereas brand awareness is explained by Keller (1993) as the extent to which…

When the consumer has the strong loyalty of any company brand they will tend to rely on that brand, although competitors in the market will try by all means to convenient the customer through offering them with low price then consumers will buy the brand (Romaniuk, & Nenycz-Thiel, 2013). Then brand loyalty…

Determinants of important antecedent to eWOM behavior in SNSs and its impact on brand image and purchase intention Abstract Keywords: Introduction Word-of-mouth (WOM) communication is generally acknowledged to play a considerable role in influencing and forming consumer attitudes and behavioral intentions (e.g. Chatterjee, 2001; Chevalier and Mayzlin, 2006; Herr et al., 1991; Kiecker and Cowles, 2001; Sen and Lerman, 2007; Smith and Vogt, 1995; Weinberger and Dillon, 1980; Xia and…

available everywhere in Pakistan. Maybelline New York is my favorite brand among the brands of cosmetics because the quality of its products. This brand is also preferred by the beauty professionals and celebrities worldwide. It is the leading cosmetic company in the U.S. It has developed a range of innovative facial products. Their products makes the skin more brighter, smoother, moisturized and protected. Their products are made from healthy materials that do not damage the skin. By using…

The importance of employees to corporate branding and the need to better understand the company’s behavior and organization culture is fundamental for the success of the organization. Employees are key to building relationships with all of the stakeholders, thus contributing to the overall meaning of the brand. For example, an employee who knows the company brand image well will then accurately express to consumers what the company stands for by their actions and improve brand-consumer…

Brand-building is increasingly a collaborative effort not only related to brand marketers (Keller 2013). It is believed that customers are truly in charge of the brand, any new marketing strategies should be carried out from customers’ perspective. In other words, it is whether customers will accurately response to marketing activities and refresh their brand knowledge in the expected way that matters. For the future five years MYER’s brand management, proactive recommendations are designed to…