Brand management

Threshold Resources Poh Kong has strong and well-known jewelry brand name which has wide collections and offer different type of jewelry products in Malaysia. As the largest jewellery retail chain store in Malaysia, Poh Kong has achieved its desired in developing and promoting its brand name and as the sole distributer for renowned international brands. It also stringent its product’s quality and standard. The brand name of Poh Kong has same meaning with superior quality jewelry nationwide in…

TOP BRAND FOR PORTABLE HOT TUB Thinking about a product to buy for the tub is a challenging issue for customers because there are so many products out there in the market, but only a few varieties of them meets the demands of the customers. These brands here are the between the best in the market and they include the following; Coleman: The Coleman Spa is one best product when it comes to manufacturing of tubs, because they offer 100 percent satisfaction of service to their customers. The tubs…

particular brand. Other kind of advertisements in magazines, newspapers also influence the people. Advertising is a strong medium for consumer to select toothpastes. Celebrity endorsements also influence consumers in their decision making process; attractive banners on the road sides attracts consumers to select a particular…

attract the consumers for color cosmetics. In the products, the company has highlighted the natural ingredients of the color cosmetics and this makes it one of the first brands to make mineral makeup that benefits the skin…

Kim Kardashian. Jennifer Lopez. Kate Upton. Jennifer Lawrence. Taylor Swift. Carrie Underwood. Today, young women around the world idolize powerful women such as these. Whether these women are actresses, singers, or models, they have shaped current society’s definition of beautiful. The word “current” denotes a past or future change. This is due to the unwavering fact that beauty, in its entirety, is indescribable. However, media has made it their mission to attempt to write the public a simple…

doubtful that it will be as revolutionary as the first iPhone was. The first-generation Apple Watch has just been released, while comparatively, the iPhone is on its 10th iteration. The Apple brand is something of a superpower. Apple Inc. uses their brand to compete in several competitive markets. The brand continues to evolve and expand its range of products and services. Apple originally started in 1976 with basic desktop computers and then laptops 20 years later. It took another 5 years…

fall into the trap of trying to live just like the bourgeoisie. For example, big corporations target rich people with specific name brands to target rich people to buy their products. The proletariats are also intentionally targeted into buying these specific name brand products that are expensive. Therefore, you have all these rich and poor buying expensive brands that maybe the poor cannot afford. Corporations do this because they know that the poor wants to be able to get what the rich can…

women prefer local brands instead of big brand cosmetics because they contain traditional botanical products. These products are considered to be more environmentally safe and better to use. Thus, some of the samples Birchbox would need to include would be plant-based product without any chemicals. In turn, this adjustment will diversify its product along with hitting the environmentally conscious consumers. However, most of Chinese consumers tend to trust big name cosmetics brands instead of…

is highly experiential, focused on promoting a brand or product line, available for a short time period, and generally in smaller venues that foster more face-to-face dialogue with brand representatives” (Gordon, 2004). Recognizing the importance of experiential marketing techniques used in Pop Up stores gives the brand the ability to draw the consumer into their store, keep them in their store and hopefully create a loyal relationship with the brand. In this essay the importance of…

within the stores. After a long period of slumping sales and negative customer feedback, IKEA realized they would need to adapt minor elements of their marketing strategy in order to better serve the tastes and expectations of American consumers. 2.1 Brand…