Brand management

Hello everyone! Today I'm going to be reviewing the August Ipsy Glam Bag! To start I was not too fond of the bag the colors were not as vibrant as they looked on the website, and I feel like they could have done a lot more for their “good vibes only” theme. The bag looked kinda cheap to me with the gold tassel and dull colors. On the other hand the products I received this month were great! AURORA Pro Cover Up Concealer in Pale Ecru: I love this concealer! It offers great coverage without…

For our project, my group decided to create a series of advertisements to go along with a fake product called “Turtle Shirt” shown on the popular television show, Saturday Night Live. We created two advertisements through Photoshop that were made to be shown across multiple social media platforms and displayed on billboards throughout larger cities, such as Los Angeles and New York City. Our target demographic is mainly men who have continuous awkward situations within their daily lives. The…

consumer for the same product. The level of satisfaction and dissatisfaction is measured on how well the products performance to the consumers. If the consumer finds the juice meet or exceeded their expectation they will potentially become the company brand ambassador to promote the juice and influence other potential consumer to make a purchase, it also boost the chances of the juice being purchased again. However if the consumers are dissatisfied the juice because it does not match the…

competitors don’t have available. Even with the various brands under the VF Corporation name, The North Face is its largest outdoor and action sports brand (SlideShare as cited MarketLine, 2011). Another major strength of The North Face would be their supply chains, they utilize national accounts such as SportChek, Sporting Life, and Atmosphere along with have smaller local shops. Another key strength for The North Face is their brand recognition, as you spend time in outdoor activities you…

However, around the time Thomas Johnson became CEO in 2011, Aéropostale’s brand image began to deteriorate. Its share value and operating margin fell over 90% and 16%, respectively, in the following four years. As an attempt to combat these effects, Aéropostale expanded their portfolio of brands to include “Live Love Dream”, “Tokyo Darling”, and “PS from Aéropostale”, the latter of which catered specifically to children under the age…

due to the fact is that it builds strong brands’ names. Brands are intangibles assets that differentiate companies, and humour is commonly associated with increasing product awareness. Humour makes the viewer feel good about the advertisement and these positive feelings create profound brand recognition (Khan 22). It charms human emotions as the entertaining message stands to stimulate brand engagement. Humorous advertisement has a strong purpose of brand…

Cultural, social, personal, and psychological factors all influence consumer behavior and affect the perceptions that customers have of the quality of brands. One factor that often influences consumer perception of the quality, credibility, and value of a product is the place where it is made – the Country of Origin Effect. The Country of Origin Effect deals with the negative or positive influence that the country of manufacture, assembly, or design leaves on a consumer’s idea of the quality of…

all of its own. The brand is categorized in the premium quality ice cream without coloring agents nor additives, and with ingredients flavored naturally, with vanilla of Madagascar, Belgian chocolate, organic strawberries, pecan nut, fresh grilled almonds, and cookies of California to name a few. In the summer of 2015, Haagen-Dazs launched the Artisan Collection of six new ice creams: Tres Leches Brigadeiro, Banana Rum Jam, Chocolate Caramelized Oat, Spiced…

2017). This iconic brand features several luxurious jewelry collections along with watches, fragrances and men's accessories which are available through 300 stores worldwide (Press.tiffany.com, 2017). To reinforce its commitment to superior diamonds, Tiffany & Co. gives each of its customers the signature Tiffany Blue Box, tied with a white satin ribbon, which symbolizes sophistication and superior quality. From the young to the old, many generations have been loyal to the brand since 1837.…

ABSTRACT India with the Population of around 1.31 billion is the second largest market in the world in terms of customer after China. With many well-established domestic and international market players giving an intense competition to each other in the FMCG space for supremacy, Patanjali Ayurveda has not only survived but has also rose among the ranks of competition with the help of various qualities such as innovation, alternate marketing techniques and with a goal of providing good quality…