Brand management

LONG RANGE SPORTING INC DISTRIBUTION CONTRACT WITH XYZ Morocco GLS-472 MARKETING NEGOTIATIONS Long Range Sporting Goods Inc., is located in Elizabeth, New Jersey. Our company is one of the largest golf equipment producing company. We provide mid to luxury range of golfs clubs and bags. Over the past 24 years, our sales had increased nine folds from $10 million to $90 million last year. Our balance sheet is solid and giving our success over the past 24 years; we don’t want to risk…

Fairness and prettiness are the things that humans naturally like to possess, everyone loves to be beautiful, and enjoy complements for their beauties as well. Traders used this passion and have funded the cosmetic industry, which is among the highest income trades in the world these days. One of the most popular cosmetic products is whitening creams and face washes. These products are being used to lighten dark skins, so that, they look prettier and younger. The companies which produce these…

talks about the brand revitalization of Arrow shirt brand in Indian markets. Arrow has come up to be one of the top brands in Indian markets even after facing stiff completion with other big companies. Arrow is a foreign brand and had licensed its sales to Arvind Mills in India. In the beginning there were misconceptions about the brand among Indian consumers for which many strategic steps were taken by the brand. Slowly, it gained success and became one of the best shirt brands in India. But…

Gountas, S., Reeves, R. A., & Moran, L. (2012). Desire for fame: Scale development and association with personal goals and aspirations. Psychology & Marketing, 29(9), 680-689. doi:10.1002/mar.20554 The desire for fame appears to be an aspiration for many people, which is associated with material wealth, social recognition, and admiration. Recently, reality TV has provided the opportunity for ordinary people to become famous with little effort or outstanding achievement. A literature review…

Although some people may think that the company Toms Shoes is an organization that is logistically impossible to manage, Toms Shoes is a company that does what it says and is one of the most philanthropic companies. Imagine a company that is a complete one for one. Where whenever some buys a pair of shoes or buys a pair of sunglasses, someone in another place or someone living in poverty received the same or better thing for charity. That is exactly what Toms Shoes does and is why the company is…

Every year The Pantone Color Institute comes out with colors that are predicted to be involved in the coming trends. Most people know about the Panton’s Color of the Year, but little do they know that there are other colors that can go by that name. While the Color of the Year (or Colors –this year) can be inspire anything from clothing to cell phone cases, there are nine key pallets, with singular colors and material inspirations that can be used in the home or the office, anyplace you are…

program recalled significantly more than ads later in the pod and later in the program (Stephen J. Newell, 2003) Controlled experimental approach modality of presentation i.e. visual and auditory of the placement and degree of connection between a brand and the plot of the show interact to influence memory and attitude change. Memory improves when modality and plot connection are incongruent but persuasion is enhanced by…

Brand Association Brand association is a major determining factor when it comes to consumer buying behavior. John et al. (2006) suggested that brand association defines the decision making pattern of the consumers. It has been deduced by Huang and Sarigöllü (2014) that brand association is developed among those consumers who have complete awareness about the brands. They deduced in their sudy that brand association cannot be devloped without brand awareness. Therefore it can be deduced that a…

In 2013, a New Zealand news outlet reported a number of Samsung washing machines spontaneously catching on fire. The corporation is expected to spend $14 billion on advertising and marketing in 2013, with publicity appearing in TV and cinema ads, on billboards and at sports and arts events. In November 2013, the corporation was valued at $227 billion. In May 2014, Samsung announced it will be shutting down its streaming service on 1 July 2014, also meaning the end of the Samsung Music Hub app…

. Company profile Abercrombie & Fitch Co. is a specialty retailer that is headquartered in the United States. It was founded in 1892, and it is in business of selling casual apparel to men, women, and kids. The company has four brands, which are known to be: Abercrombie & Fitch, Abercrombie, Hollister, and Gilly Hicks. The business is divided into three parts composing of its US Stores, International Stores, and the Direct-to-Consumer parts. (Money, 2014). Abercrombie & Fitch was originally…