Brand loyalty

target customer’s mind. An organization can improve this perception through its various strategic promotional activities. Every organization should also define themselves to the consumers in comparison to their competition. Brands can be positioned in relation to their competitive brands on product maps in which relative positions are defined in terms of how buyers perceive key characteristics. What are product maps? Marketers use perceptual or positioning maps to help develop a positioning…

(ES) is an international fashion house brand named after its owner and Chairman Elie Saab. Saab belonged to a Lebanese family and always wanted to make it big in the fashion industry. Therefore from a very young age he began sewing. He designed dresses for his family members and at an early age of just 18 he opened his first atelier with 10 employees under him. “His first collection was displayed in Casino Du Liban in Beirut “(Nadia and Hussam, 2012). The brand ES was focused for high end rich…

Since its inception in 1966, The company (cooperative) “Sa Costera” is and has been the largest producer of cheeses in the Goceano region, along with its 500 partners. The cheese dairy utilizes the latest technology and complies with all European regulations related to hygiene, milk processing and the ripening and maturing of cheese. The company produces a wide range of cheeses and cheese derivatives that satisfies the demand of all their customers. Pecorino Romano DOP ( Designated Protected…

established and familiar brand, and a constant growth of new products line and distribution channels. Pernod Ricard has a domestic and international market which results in a global market. Pernod Ricard also has a well-trained and experience employees which helps to reduce labor costs. The…

have a larger impact to impact customers, create a unique store experience independent of non-luxury brands and can be more price beneficial to the brand that renting a location in a luxury hotel. The luxury mall is essentially a Luxury Retail Cluster that works by spreading over several blocks that offer’s a luxury product company to showcase its offerings in a manner that highlighted its brand personality. The appeal of a store was reinforced by an image spillover from other stores in the…

One of the fiercest battles between brands through the years is the battle between Coke and Pepsi. How effectively these brands market their products determine their market share. We learned in our lesson that a brands marketing strategy is comprised several components called a marketing mix. The marketing mix is composed of four areas; product, price, placement and promotion. Through many years of success and failure these brands are ripe with illustrations of marketing successes and…

Pan-europa case study. Q1. Answer. Pan europa should adopt methods and strategies to increase their stock prices such as spending less from the capital. They should not decrease their stock price. They should not decrease the dividends of their stakeholder which may result in the lowering of the share price of the company. They should try to win price war which will result in increasing of their stock prices. The rows which become important in exhibit 2 are gross sales, net income, total assets,…

different stages of hair growth of which there are few products that are really effective in achieving a fast hair growth. Coming back to Hair-x Doctor, the manufacturing company shares that the Hair-x Doctor supplement is not related to any ineffective brand but offer the best hair enhancement owing to its content of high quality ingredients. My question is; does it have guarantee as to its safety and effectiveness or is it one of these fake products distributed here and there in the…

Dry Skin Remedies, Truth and Myth There are many truth and myths attached with the topic dry skin. A lot has been said and a lot has been tried but your most attempts to get rid of dry skin fails. The reason is simply behind the practices of truth and myth. You follow what seems good for dry skin remedies but have you ever tried to look beyond the suggestion and tried to find if it is true or just a myth? Let’s have a sneak peek to the truths and myths regarding the treatment of dry skin flakes,…

Stories Behind Celebrity Fragrances It all started in 1957, when Givenchy created a fragrance for Audrey Hepburn, which was not allowed to be sold to the public at first but Hepburn eventually gave in. In that same year, Elvis Presley also came out with a fragrance called “Teddy Bear” which is a collector’s item today. In the 1980’s, film actress, Sofia Loren, singer and actress, Cher and actress, Elizabeth Taylor all came out with their own personal perfume fragrances. As a result of these…