Brand loyalty

Background The ski industry is a valuable component of the tourism industry. With nearly 400 million skier visits every year (Miragaia & Martins, 2015), encompassing 67 countries worldwide (Vanat, 2017). In Canada, ski industry contributes significantly to the Canadian tourism. According to Canadian ski council, ski industry generated an estimate of $1.376 billion for the year 2016-17 (https://www.skicanada.org/canadian-ski-snowboard-industry-revenues-estimated-nearly-1-4-billion/). In 2012,…

Knowing thе kеy to a succеssful rеfеrral programmе liеs in awarеnеss crеation, Agilеnt markеts thе campaign thе way markеtеrs promotе brands. A catchy taglinе “It’s About You” is coinеd to instill thе notion that еvеryonе in Agilеnt is a rеcruitеr and thеy can rеcommеnd friеnds and rеlativеs for suitablе opеnings. Accruing to thе succеss of Agilеnt’s rеfеrral programmе is thе strеngth…

Background of the brand SK-II is a skincare brand that originates from Japan and this brand established in 1980. It is Procter & Gamble ‘s reputable line of beauty products in Asia. SK-II IS developed according to these findings and finally the scientists separated sort of yeast that able to produce “Pitera”.” Pitera” is a particular blend of several nutrition such as proteins, amino acids and vitamins that work together to strengthen the renewal process of the skin’s natural surface so that…

Julphar is the largest Generic drug manufacturer in the MENA area. Established in 1980, the first plant started to manufacture and produce only five products. Today Julphar produces 3957 products. After just over 3 decades, today Julphar operates out of fifteen plants. Thirteen of which are based in the UAE, one in Bangladesh and one in Ethiopia. Moreover, Julphar’s sixteenth plant is expected to start its operation in the Kingdom of Saudi Arabia later this year. Being a generic drug…

Top factors affecting Global cosmetic market. Small market A benefit small companies have is the fact that big companies want to make big money. Small companies can dominate small marketplaces because major brands usually are competitive. And if you are a tiny company you may make a great moving into a small market. Big market One problem with big cosmetic companies is they try to make products that may charm to numerous people as possible. This means that…

For the major project, I selected appropriate methodological tools and the major tool for the project was case study. However, the project was entirely based on the secondary research on Zotter chocolate factory. I selected Zotter for many reasons and the basic reason was consistent innovations in products that increased the portfolio of the organisation. On the very first instance, I had to select the philosophy for methodology of the major project as it enabled me to take appropriate decisions…

product categories such as Confectionery, Foods and Liquid Drinks posting a robust double digit growth. The contribution in this marketing and promotional activities were associated to the Nestlé "Lebih Kebaikan, Lebih Nilai" campaign have build up the brands. The Nestle company will continue to influence on the constant Malaysian economy growth and maintain active in innovating on the product portfolio when there are advertising the balance diets of nutritionally and healthy lifestyles in in…

Considering the above-mentioned facts and figures there is a huge scope in the domestic market itself before going global. The number of Indians living abroad is approximately 2%-3% of the entire population of those countries. A2B is a brand that has set up its hotels mostly in South India and that too in limited cities. It has catered only to New Delhi in the northern part of India. South Indian food has a huge market in the Northern part of the country which is yet to be catered by A2B…

It should invest more in the promotional and marketing strategies in order to increase the brand awareness among the consumers about the products. As more and more people will get to know the brand this will increase the sales of the company and in turn increase the profit margins of the company. The company should try to reduce its employee turnover. PEL’s employee retention is very low. The…

Executive Summary Singha International Hospital (SIH) is the nation’s best hospital in the world with pride for over 40 years which is regarded as a forefront private and largest hospital in Singapore containing 4 building: Inter1 with 10 floors, Inter2 with 15 floors, Twins1 with 4 floors and Twins2 with 5 floors. All buildings are connected between each other for more efficient communicate and transferring patient. SIH has completed for the consumer’s trust in local and international by the…