Brand equity

Individual report 1- Introduction: Tobacco packaging is a crucial promotional vehicle which helps to generate brand awareness, increase brand appeal and foster positive attitudes towards smoking, with the ultimate goal for tobacco companies to maintain and increase market share and possibly also market size. (Wakefield M, Morley C, Horan, 2002). The pack has become the key marketing driver and limited edition packs appear to be central to this. As a Dutch design agency director explains,…

Word-of-mouth communication is a process of sharing information between consumers on specific products, services, brands, or companies with noncommercial intention (Higie, Feick, & Price, 1987; Litvin, Goldsmith & Pan, 2008). It not only shapes consumers' attitude and behaviors towards a product or service (Brown and Reingen, 1987), but it also has more significant impact on consumer behavior rather than mass media and radio advertising in certain circumstances (Engel, Blackwell, and Kegerreis,…

product and the brand. These beliefs include everything that consumer can associate with a brand and its personality (Batra, Lehmann, & Singh, 1993). If the beliefs about a product held by the consumers’ matches with the endorser’s attributes, than the brand image beliefs of consumers will become stronger. Basically brand image is the visible attributes of brand they change or become stronger after the purchase of a product of that brand (Fishbein & Ajzen, 1975; Snyder & DeBono, 1985). Brand…

system through visual culture, we negotiate the word and define ourselves through varied media. Semiotics, sometimes referred to as semiology, is a means or an analysis of considering anything as signs and sign systems. In this essay I will analyze brand identity, objects and myth…

As stated by Disley (2009), individuals are concerned with maintaining equity or fairness in their situations. When dealing with equity, it is very subjected to each individual. What one person finds as easy, another person may find as hard. In the example above, when polled, one team found that group A was the hard team and the other team that group…

“I was happy when Mr Modi spoke, he’s a great orator. I was depressed when I read the 40 page Action Plan,” says Ravi Kiran, the blunt speaking co-founder of Venture Nursery, an angel-backed start-up accelerator. Amidst the euphonious speech delivered by the Prime minister Narendra Modi at a New Delhi 's Vigyaan Bhawan for the Startup India workshop, there was also the existence of the thought obviating that maybe there is too much money chasing too few ideas. The Prime Minister divulged the…

However, in the long run it can bring additional economic value. Building brand equity can be the key for add-ing economic value as it helps establishing the brand value of a company and increases the organization’s competitiveness (Kang & Namkung, 2017). With regards to this, a balanced CSR strategy can positively influence the image of a company and thus can have an…

How to Restore a Business Relationship Gone Sour Initiating, developing and managing a strategic partnership can be an immensely challenging endeavor; one that most business owners are simply not prepared to engage. With all of the effort that has to be invested into building the ideal strategic alliance, it is of the utmost importance to manage it effectively. Due to the intricate details that go into selecting the right partner and nurturing the relationship, it is recommended that business…

What three metrics do you believe would be most beneficial for marketing Nike? Nike thought about the Customer Life Value and equipped for making an interpretation of promoting exertion into money related outcomes. For instance, the promoting methodologies are concentrate on the shoes and hardware, as well as past them. It makes a lifestyle as a games culture, similar to the state of mind "do what needs to be done," the words from Phil Knight, Nike's CEO. At the point when clients wear the shoes…

Purinex was as a drug discovery and evolution company located in Syracuse, New York. “The company sought to commercialize therapeutic compounds based on its purine drug-development platform.” The company evolved procedure for making small molecules that acted as selective agonists or antagonists. The company consisted of 14 employees and the company has a chemistry laboratory, and 35 pending patents in the purine field. During 2004, the company promised two drug treatment: the first one for…