Brand community

In the article “The cultural logic of media convergences,” Henry Jenkins argues that the meaning of media convergence cannot be simply defined as a development of technology that combines different types of media into one platform, and it is a process that created by media audiences’ desire for more entertainment and the cooperation among many media industries for fulfilling those audiences’ behavior. For a further understanding of convergence, Jenkins believes that it is a shift of culture that…

built to help with wartime efforts were in every corner of America. Most families moved into the metro area or commuter belt to gather as a community to help the country. Therefore, this ad features factories, densely populated urban core, urban buildings, and most importantly the gathering of men as one. Rubin goes on to say that this “symbolizes a sense of community and the way Americans had come together in a successful effort to win the war”…

2006) But they should focus their price promotions only in specific products that belong to the low-end category of their business and that have less sales. Their copper and premium products should remain within a prestigious price rate, so that the brand perception does not change and they don’t lose their market share. Increasing their sales of products that are not currently being sold as much as they would want to could provide a new variety of customers that could experience the high…

Specifically boomers are loyal when purchasing grocery store items and expensive items i.e. cars and electronics. I chose three items from Ms. Sanders and Ms. Johnson’s house to see how loyal they were to those brands. Starting with Ms.Sanders I showed her a Kellogs box of cereal, an iPad and a Yankee candle. I asked her if she was able to find something similar for a slightly cheaper price would she purchase that item instead. Two out of the three items she said…

Advertisement companies and marketing firms have the most demand nowadays, because everywhere you look you can see some form of advertisement. It is far from surprising to spot an abundant of brand name and logos in all places all targeted to different individuals for a variety of reasons. Although one many not notice that all ads are not the same, some created for specific audiences while others are for more general purposes. Particular advertisements are even intended to invoke certain…

Harley-Davidson is a name any motorcycle enthusiast knows well. The company produces great bikes that range in purpose. When trying to find the best bike, there are four things that should be considered: parts costs, cost to own, price/depreciation, and performance. When looking at these aspects among just Harley-Davidson motorcycles, the Harley Roadster was the best. Although the Roadster is the best, all purpose Harley, when compared to the Honda CBR600rr, this American made motorcycle is…

Summary – In 2008, Samantha Elauf applied for a position at a national retailer called Abercrombie & Fitch, which specializes in higher end casual trendy wear for young adults and children. Abercrombie & Fitch hires “models” which need to confirm to a “look” when hired. Specifically, the “look” was to reflect Abercrombie & Fitch’s style and forbids black clothing and head coverings such as baseball caps. When Ms. Elauf applied for the position she wore a hijab (head scarf). The hijab was not…

Harley-Davidson EFE Matrix Opportunities Weight Rating Weighted Score Use of computerized technology in vehicles while maintaining riders expectations about performance. 0.03 3 0.09 European and Asian market are becoming interested in chopper bikes - Harley-Davidson plans to grow business 50% of current annual volume. 0.03 4 0.12 US market demand for bikes is increasing - more women and interested in riding as well as new generations of riders are developing. 0.04 4 0.16 Business…

1. Situation Analysis 1.1.The internal environment 1.1.1. Review of current objectives, strategy and performance Sigma is a growing and profitable company which maintains long-term relationships with most of its clients. It could survive several major internal restructurings and stands strong to respond more complex challenges in the future. The current marketing objective of Sigma marketing is to respond to technological changes, changing customer behavior and stay relevant for the niche they…

and help protect the company from its threats. All successful organizations have particular strengths which help set it apart from the competition. Some of Ronnie’s Refreshments strengths are the strong bond the company has formed with the local community in providing the products Ronnie’s Refreshment needs. Another strength is the high quality and freshness of the beverages in addition to the health benefits of the products we produce. The experience of Ronnie’s Refreshments employees is…