Brand community

definitions for the term community. Every person has their own idea about what a community is. Then there is also the distinction between a living community and an online one. Some people argue that there is not such a thing, while others argue that not only is there such a thing as an online community, but it is becoming far more prevalent than a living one. After reading the texts by Michael Brill and Elliot Volkman I now have an understanding of how both Brill and Volkman define community.…

Brand image defined as the impression in the customer’s mind of what a company and businesses total personality is defined as examples the mission statement and how they ethically conduct themselves in the community. Brand image is developed over time through advertising campaigns with a consistent theme, and is authenticated through the consumer's' direct experience. It is important for a business to maintain its reputation and not lose sight of their brand image. Chipotle is a company that…

It allows the associates who partake in Depot Day, to take pride in the fact that they are assisting in their local community and making a difference. The service’s provided by Office Depot allows the customer sound technological advice rather than a sales pitch. Many times just taking the time to sit and explain how some of the new technology features work, allows the…

people of color. (Esri 2010) The Black community represents roughly 10% of the Tenderloin, compared to a citywide representation of 6% or less. Just under half of the neighborhood’s…

Inside the Michigan Research Community I. Introduction to MRC and Learning Communities As a large public institution, the University of Michigan can be very overwhelming for some students. However, the University of Michigan does a great job of creating small communities for students with similar backgrounds, identities, or interests. One of the small learning communities at the University of Michigan is the Michigan Research Community, otherwise known as MRC. In MRC, all of the individuals…

In chapter four, “Communities and Network”, Baym focuses on online interaction and how it occurs, including communities and social network. Throughout this chapter, Baym stresses that the word community does not have one correct definition, but instead introduces five qualities found in both online groups and in many definitions of community creating online contexts. These five qualities include: space, shared practice, shared resources and support, shared identities, and interpersonal…

In these article shopping is described as a stress reliever or retail therapy. This lady Susan relieves her stress shopping. But the act of purchasing the product is what relieves her stress, piking the right color or heels in her shoes for example. When the shoes arrive was a big surprise but just for a moment, then everything went back to normal. What this show? People are impulsive buyers and some purchase has a purpose for each one of consumers. As consumer psychology is a study of consumer…

overpowering local cultures, with loss of sales as a result. A case in point is the perception of global brands in Latin America [1], which analyzed 669 brands, and sought to measure brand loyalty through: “Affinity, difference, brand leadership, fame, and price”. This study found that local brands have more loyalty as they are perceived as originating from the culture, whereas big brands are perceived more as an imposition of one…

Kim Kardashian. Jennifer Lopez. Kate Upton. Jennifer Lawrence. Taylor Swift. Carrie Underwood. Today, young women around the world idolize powerful women such as these. Whether these women are actresses, singers, or models, they have shaped current society’s definition of beautiful. The word “current” denotes a past or future change. This is due to the unwavering fact that beauty, in its entirety, is indescribable. However, media has made it their mission to attempt to write the public a simple…

doubtful that it will be as revolutionary as the first iPhone was. The first-generation Apple Watch has just been released, while comparatively, the iPhone is on its 10th iteration. The Apple brand is something of a superpower. Apple Inc. uses their brand to compete in several competitive markets. The brand continues to evolve and expand its range of products and services. Apple originally started in 1976 with basic desktop computers and then laptops 20 years later. It took another 5 years…