Brand architecture

product in various ways, whether by word of mouth or through their social media posts. In addition, Millennials use of the product will influence baby boomers. It is worth mentioning that millennials prefer using prestigious brands, hence it is essential for Lenovo to improve their brand image; by creating superior value to their customers by adding differentiated features to…

Montreaux Chocolate USA: Are Americans Ready for Healthy Dark Chocolate Problem Statement In the case study presented, Andrea Torres who is the Director of New product development at Montreaux Chocolate faces a product development issue of choosing between doing further product testing or test marketing the Dark Chocolate in selected test markets, staging a regional rollout or launching nationally (John A. Quelch, 2014). Analysis and Evaluation The current director of new product development…

fitness or sports. These consumers are interested in well-known brands that offer higher quality shoes and are willing to pay a higher price if they find the product suitable. The top 5 sports shoe competitors in the market are as follows: Nike, Adidas, New Balance, Skechers, and Asics (Top 15 in the Athletic Footwear…

Phar-Mor was a drugstore chain that had 310 stores and over 25,000 employees. It was a young company that made prominent success in the span of less than 10 years. With this success, however, came issues that challenged ethical decision making by key stakeholders in the company. The key stakeholders in the case primarily involve Mickey Monus, the COO who made the initial decision begin the trend of fraud within Phar-Mor. His is driven by success – a character driven by ego with internal blinders…

the flaws in the design process and addressing them immediately. An example being when David Butler was hired an told that “ we need to do more with design… go figure it out” he realized that although Coke was a worldwide company consisting of 450 brands, an infinite amount of retail partners there was a basic design flaw. The company had no consistent global design standards in place. How would Coke a company of that capacity be able to operate without standards? (Jessie Scanlon…

Foot washing or Humility 1. Historical cultural meaning of foot washing If we look back in history we discover that foot washing in the time of Jesus was seen as good hospitality. This was particularly true where sandals were the main footwear. A good explanation of this can be found in the New World Encyclopedia. “A host would provide water for guests to wash their feet, serve the guests by washing their feet, or even provide a servant to wash the feet of the guests. This is mentioned in…

strangers. In contrast European culture is relatively individualistic, so Europeans actually didn’t want to be assisted by sales associates in the stores. Moreover, the Europeans customers were likely to shop with local stores Rema and Kiwi (Local brands in Norway) rather than Walmart. In another perspective the employees also wanted to work under local management rather than American one. B) Uncertainty Avoidance It is the degree to which members in society tolerate with uncertainty and…

Horta-Guinardo: The best views of Barcelona beneath the radar (1) Compared to the twinkling lights of its neighboring cities, Horta lacked the glitz and glamour that always have a way into getting the attention of any visiting tourist. Yet despite its incapability to make anyone do a double-take, Horta in all its steep glory, uneven grounds, and scruffy charm, will worm its way into anyone’s heart through its serene green spaces and urbanized yet laid back residence. LOCATION (2)…

Marketing Programs Three marketing programs are going to surface in order to involve the public and increase brand awareness. These marketing programs include; trialability sessions, Phree on Instagram, and customization. After some idea generation, these marketing concepts were chosen because of their reach and public relations capabilities. Trialability Sessions Through the discussion about Phree’s advertising methods, the idea of having trialability stations in Best Buy and at…

The use of the three components of the advertisement listed by Roland Barthes in his essay “Rhetoric of the Image” are linguistics, uncoded message, and coded message. All three of these are used to entice the target audience of women to drink this beverage because of the overlapping message that tall and skinny is desirable based on our society’s culture. Through the use of many aspects, such as color choice and syntax, this advertisement can change the way the product is received and how well…