BP

devastation of their brand positioning during the Gulf of Mexico crisis BP have worked hard to re-build themselves as well as build back their strong relationship with their consumers. BP was one of the first major transitional corporations to ‘rebrand itself as green by invoking the language of sustainability’ (Kirsch, 2010: 295), some could question as a result of public criticism of its operations and environmental impact. Back in 2000, BP were undergoing a rebrand to rejuvenate themselves…

“comfortable working environment.” They have made a commitment to energy security and environment, through making projections about future energy and the environment. BP invests in new technology to more safely, efficiently and sustainably develop and provide energy. ( BP U.S.). Various other acts have been taken. For example, the BP website claims they have donated roughly $300,000 to education programs for women and minority races. They have continued their commitment and support of, of STEM…

addition, the ethical information on the British Petroleum (BP) oil spill. Both instances will be evaluated on the lack of ethical behavior, and how it can be improved or avoided in these situations. Enron scandal As described in the text, ethics are the inner guiding moral principles, values, and beliefs that people use to analyze or interpret a situation and then decide what is the right or appropriate way to behave (Jones, G., & George, J.,…

British Petroleum (BP) is a global energy company that provides transport fuel, lubricants, petrochemicals and energy for heat and lighting and a pioneer in renewable energy among peers in oil and gas (BP 2017b). Sustainability initiatives may be traced back to 1997 as shown in figure 1 while reporting can be traced back to 1998 for which exists the earliest accessible report on BP’s website. International guidelines from the Global Reporting Initiative (GRI) G4’s core option, the United…

An Analysis of BP’s Difficulties, “Signature Processes” & Performance BP is the multinational holding company and one of the world’s major petroleum and petrochemical groups. BP’s primary activities include: exploration and production of crude oil and natural gas; refining, marketing and transportation; and manufacturing and sales of petrochemicals. In 1908, William D’Arcy and George Reynolds struck oil in Persia and established the Anglo-Persian Oil Company (APOC). In 1935 APOC was renamed…

My internship at BP changed my life but not how I had expected. I was on my way to becoming a future master of the universe, working at one of the most prominent companies in the world. At BP, my intern class was asked to volunteer at a local summer camp for low-income children. I quickly agreed, pouncing on an opportunity to both bond with future co-workers and give back to the Houston community where I was raised. At the camp, the interns were split into groups and given budget-related…

preferable. First to answer this question, I will address the first step in the Leeds Model which is to define the ethical dilemma that is taking place in the oil and gas industry. The ethical dilemma taking place in this case is the fact that Exxon, BP, and fracking are all taking shortcuts and less expensive routes regarding their safety equipment and procedures. They are doing this to reduce costs and increase profits at the possible cost of employees lives, the environment, and all…

The Deepwater Horizon Oil Spill is better yet known as The BP Oil Spill, The BP Oil Disaster, The Gulf of Mexico Oil Spill, and the Macondo Blowout. Reasons are because it occurred in the Gulf of Mexico on the BP operated Macondo Prospect. According to the video that we watched in class, eleven people died and seventeen were injured because of the oil spill which is considered as the largest accidental marine oil spill in the history of the petroleum industry. It was a massive, month long spill…

to become efficient and a well-rounded company. British Petroleum (BP) is a multinational oil company that operates in over 70 countries worldwide with 79,800 employees it has become well known company that has generated over $225bn for the economy. This essay will consist the PESTLE analysis of the company operating in USA and the effects that the oil spillage in the Gulf of Mexico in 2010 did to the company’s policies. BP. (2016). Despite British petroleum being the sixth largest energy…

The Crisis Description On April 20, 2010 an accident occurred in the Gulf of Mexico when the semi-submersible offshore drilling rig called Deepwater Horizon exploded resulting in the death of eleven people and injuring many others. The accident occurred because of function failures and it resulted in the explosion which led to a huge fire, the sinking of a ship and subsequent oil spill. The fire burned for approximately thirty-six hours. The effect of this crisis resulted in…