Boston Consulting Group

3.0 BCG Analysis Pride and Ferrell (2010, p.35) states that Boston Consulting Group (BCG) approach is based on the philosophy that a product’s market growth rate and its market share are important considerations in determining its marketing strategy. A company’s business units can be categorized into four categories which are stars, cash cows, question marks and dogs. On the vertical axis (Refer to figure 1), market growth provides a measure of market attractiveness while on the horizontal axis, market share provides a measure of company strength in the market. By using BCG analysis, the management team of Malayan Banking Berhad (Maybank) can decide which products within their company need to have more funding and attention. 3.1 Stars Peter…

BCGMATRIX HISTORY: The Boston Consulting Group (BCG) is a global management consulting firm with 82 offices in 46 countries founded in 1963.The BCG matrix was developed by BRUCE HENDERSON of the Boston Consultancy group in the year 1970s. INTRODUCTION: The BCG matrix is also called as the “Growth Share matrix”. This is the most popular matrix to describe a corporation’s portfolio of business or products. BCG matrix is based on the premise that majority of the companies carry out numberof…

Ethics and legal issues are not easily defined. Especially when speaking about global organizations. These issues are complex and bring about many challenges in the workplace. Countless organizations have teams or departments dedicated to these areas all by themselves. Boston Consulting Group (BCG) and Etsy are two such organizations that are no different in this regard. Although, two very different companies each ranked top businesses in their areas. Etsy, an e-commerce website that…

The third type of defensive strategy is liquidation. This is whenever an organization sells a business and its property. The last corporate-level strategy is a combination strategy. This strategy can be seen as the give and get strategy. An organization will decide to broaden one part of their organization, while at the same time get rid of another part. According to Slack & Parent (2006), “In diversified companies that use combination strategies, one popular technique for analyzing the relative…

Boston Consulting Group (BCG) Matrix BCG Matrix is a tool used to classify the business portfolio into star, cash cow, question mark or dog according to its industry attractiveness (business growth) and competition position (market share). Then, the decision whether to divest or to invest will be made. (Jurevicius 2013) Business growth rate determines how rapidly the entire industry is growing. Market share determines whether the business unit has a larger or smaller market share than the…

E. Effectiveness of Boston Consulting Group (BCG) Portfolio Analysis in Developing an Adaptive Strategy The BCG analysis would provide an effective portfolio for developing an adaptive strategy for a healthcare organization because it is useful in pinpointing the four categories of services the healthcare organization delivers as those producing cash and those that do not require much investment, for instance, heart surgery. Moreover, the services that provide the cash flow necessary for…

listed “no religion”; and 7.2 percent listed other religions (United). Industries and Markets: The largest industry in Australia is the financial industry. This industry includes activities such as; financial investments, trade, insurance, wealth management, and general banking (Australiance). Commonly referred to as the “big four,” Australia is home to four of the top twenty-one banks in the world: Commonwealth Bank, Westpac, National Australia Bank and ANZ (Australiance). Business consulting…

BluJay Aviation Ivan V. Paulino Embry Riddle Aeronautical University MGMT 210 Max Profits Consulting Firm Dear Wren McKeemon & Brad Castanada BluJay Aviation, We here at Max Profits Consulting Firm are grateful for the opportunity to provide recommendations to your company, “BluJay Aviation”. We have been in the consulting business for over 20 years; we fully expect to meet your needs and concerns. We intend to provide unbiased and educated commendations to BluJay Aviation by…

Consulting Consulting occurs in a hierarchical relationship between the supervisor and the supervisee (Capuzzi & Stauffer, 2012). The supervisor and supervisee will work together to solve problems and provide indirect benefits to clients (Capuzzi & Stauffer, 2012). There are four characteristics of consulting, which are expertise, capability, complementary, and the need for consultation (Capuzzi & Stauffer, 2012). Consulting Insights After reviewing consulting and the various models and types,…

Internal Consulting According to Lacey, (n.d.), an internal consultant is an organization development professional who is employed full time by an organization and who reports to a general or senior management. The group project consists of the internal consultants working for CROS Ministries. CROS Ministries serves the hungry in Palm Beach and Martin Counties through community collaboration. The charity is a non-profit organization that in order to sustain their operations, they must…