Bombardier Recreational Products

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  • Vernon Jaguar Case Study

    Vernon Motorsports opened in 2002, it is a locally owned and operated business located in the northern section of Vernon within the auto mile. This is a retail business that sells new and used motorcycles, all-terrain and utility vehicles, personal watercrafts, snowmobiles and outboards (Vernon Motorsports, 2015). They also have a full-service department that can take care of any and all needs their customers machines may need, as well as all the accessories and clothing to go along with it. Over two years ago the business was purchased and the new owners pride themselves on customer service offering free pick-up and delivery services and a shuttle within Greater Vernon. Vernon Motorsports employs ten great staff to help you with all aspects of their business (Vernon Motorsports, 2015). They have a large showroom full of a great variety of the different types of machines they sell for the consumer to check out one on one. Due to their focus on customer service they will even try and find you the machine you are looking for if they do not have it in stock. Competition can be tough in the motorsport market especially when dealerships do not sell all the brands available to very loyal consumer. So you are not only competing with other motorsport businesses but the other brands out there as well. Vernon Motorsport’s local competition is with BDM Motorsports and Banner Recreation and Marine, which are both also locally owned and operated. BDM’s business is located on the opposite…

    Words: 861 - Pages: 4
  • Case Study Fitbit

    impossible task of getting healthy not only achievable, but interactive and enjoyable. Though there are many reasons for consumers to choose the Fitbit Blaze, one of main reasons include the fact that it is much cheaper than its competitors. In fact one scholar said “the highest-end Fitbit product is $100 cheaper than Apple Watch 's cheapest version” (Morrison). Another reason is the Fitbit Blaze is sold in fitness stores and some retail stores which makes it more accessible than its competitors…

    Words: 857 - Pages: 4
  • Shenig Siong Case Study

    According to Spring Singapore, a government statistics tool, the retail industry has approximately 20,082 retail establishments. According to the site, the country’s retail sector generated $34.5 billion in 2013, which is 1.4% of the Growth Domestic Product (GDP) (Spring Singapore 2016). A research conducted by the C Richard Ellis, Singapore is one of the worlds top 15 cities that has a considerable number of global retailers and brands in their market (Spring Singapore 2016). The retail sector…

    Words: 1434 - Pages: 6
  • Short Essay On Video Analysis

    It’s proven that a single marketing video on a website increases average visit time from 8 seconds up to 2 minutes, and that’s telling you something about these video’s power over online audiences. People just love to watch a story being told in an audiovisual way. And if you made a great quality video, they will also pay attention to what you have to say (I mean, promoting your product or service). Here 's one of our best explainer videos for to check its quality and engaging abilities:…

    Words: 766 - Pages: 4
  • Swot Analysis For Cabela's

    prices. The larger companies have lower profit margins but sell substantially more products so they can take part in price competition and still be profitable. The Outdoor Industry Association estimated that consumers spent $120.7 billion on outdoor recreation products in 2012.1 Based on that estimate,…

    Words: 1682 - Pages: 7
  • Chicago Swot Analysis

    Strengths We consider our manufacturing plant in Chicago, Illinois. as an important strength. Out of Chicago comes the country 's largest freight-train network, as well as convenient access to the Great Lakes and overseas markets. The rail paths can take our product nearly anywhere in North America, and our connection by sea can take us across to markets around the world. Being located in this mass transportation hub will help reduce not only the transportation-related cost, but will also allow…

    Words: 912 - Pages: 4
  • The Importance Of Customers

    business, everyone always wonders why this product is successful and that is unsuccessful. There are many reasons to answer for this question such as the different weather, condition, and quality; but everyone forgets the important elements are the customer behaviors and needs. There is the truth that the consumers will decide the survival…

    Words: 1091 - Pages: 5
  • Coercive Shopping

    counters. Some may say that the smell of enticing snack food is what brings you to retail markets snack stands. But, that is the convenience of not having to stop to get food after already shopping for some time. Accessibility is helping retail stores get the edge back they need to keep going. “Because of the recession, sales in physical retail stores were down 1.8 percent from the same date the year before; but as reported by Reuters on November 25, online retail sales jumped 26 percent,…

    Words: 874 - Pages: 4
  • Internet Of Things Business Analysis

    It triggers the real-time inventory action based on the collected data from the beacon, sensors and other smart devices that can be attached to the package, shelves and counters of the in-stores. IoT-devices also enable the retailer to understand which products are underperforming and high as stocks? What are running out of the stock? And the impact of the environmental condition over a product sale, product-trending or product-out-of-sale. Countless variables are responsible for a retail sale…

    Words: 871 - Pages: 4
  • Career Exploration Essay Sample

    information I have accumulated throughout this semester. The career that I have chosen upon is marketing in the luxury retail market for clothing, preferably Yves Saint Laurent. I would like to be a Marketing Executive focusing on brand management and product development. I have learned that what makes me unique is my analyzation skills and my ability to understand people at a deeper level (Dr. Ozcam). These skills are quite important in a career in Marketing in which understanding the…

    Words: 759 - Pages: 4
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