Bollywood

It doesn’t give you what to desire — it tells you what to desire” (Slavoj Zizek). How is the cinema the ultimate pervert art? Cinema is shared. Cinema is not “owned” by a person alone, but enjoyed by everyone. Everyone has been introduced to a form of cinema, even though they may not have seen it in that manner. From people in remote villages across the globe partaking in dramas that portray their cultures, to staged sets. From pre-world war II societies to the post war societies. From…

Prior to the 20’s, film had slowly expanded from an experimental technology to a widespread form of entertainment. Thomas Edison’s assistant William K.L. Dickson was the inventor of a motorized camera that could record motion. Once he tested it and finalized it in 1892, Edison began setting up parlors where interested viewers could pay to watch 20-30 second videos, mostly of dancing groups and battle scenes. Inspired by this, the European film industry began with Auguste and Louis Lumiere. The…

Knowledge is found in many ways yet it may be broadly classified into ‘Shared Knowledge’ and ‘Personal knowledge’. With reference to ‘Shared Knowledge’, we often mean to say ‘we know’, being objective in nature. The field of education is a shared knowledge system where individuals from different cultural backgrounds are collectively brought and are imparted with ideas based on various areas of knowledge, which contain theories, facts and information. In this era of rapid technological change,…

PROMOTION The promotional goals of the Roku company is to promote their products and shed light on the fact that the company aspires to power every TV in the world and offer the streaming service for consumers that will provide the best experience each and every time the product is used. The promotional mix for the company will include public relations, advertising, sales promotion, and personal selling. Advertising will ensure that the product and overall brand is seen by different consumers.…

Introduction Since the dawn of media, it has been argued how the violence shown in media affects the mind sets of children. Violence is not a new concept to humans and is increasingly being shown on television and in video games and movies. The effects of this have been debated throughout the past five decades. According to Article 17 of UN Convention of Rights of Children “Governments should encourage mass media – radio, television, newspapers and Internet content sources – to provide…

Introduction Talvar is a 2015 Bollywood film based on the Aarushi Talwar murder case, famously known as the Noida double murder case of 2008. It is written by Vishal Bhardwaj and directed by Meghna Gulzar. The film portrays the contradictory versions of the case that pronounce Aarushi’s parents as guilty or innocent. It ends at the point where the closure report by the CBI was rejected by the court and the case was reopened for investigation. Background of the Case- The film is based on the…

The Immorality Explosion Introduction Why in present time there is an inclination towards immorality? To some, the world seems to be ‘improving’ with achievements in Science and Technology, which has in return led to advancement and growth in every field. As we evolve and advance our problems evolve as well and have now become different in nature. However, the question which arises is that, are the wounds of innovation being cured by technology? The question however rises again, that why there…

With more than 80 years of rich heritage in India, Hindustan Unilever Limited (HUL) is considered one of the largest company of Fast Moving Consumer Goods in the country. It has a rich history, with an eye always on growth. The company believes in values which has helped its business grow and sustain in the competitive market. They build their brands and develop products based on the customer insights, innovation and relentless marketing and design. The company is committed to create a positive…

Structural Change 1. How has colonialism impacted our lives? You can either focus on one aspect like culture or politics or treat them together. Ans- Two centuries of colonialism has profound impact on our lives. It has impacted both cultural and political life in our country. Impact of colonialism on culture given below— • English education has impacted our education system. Now it has become a lingua-franca in every field. Its impact can be seen in our communication, job interviews packaging…

One of the first signs of a well-managed place, whether it is a restaurant, hotel, airport, office or train station, is its level of cleanliness. If the place isn’t clean, it is unlikely to impress anyone. The same applies to an entire country. Indians who travel abroad are often awestruck by cleanliness levels in the developed world. Therefore, if we want our country to realize its full potential in the world, we have to make it clean. A land of filth, no matter how talented its people and how…