BMW

TOPIC: WHY DO YOU THINK GLOBAL MARKETING IS CRITICALLY IMPORTANT IN INTERNATIONAL BUSINESS Today, global marketing is essential not only for the realization of the full success potential of a business, but even more critically for the survival of a business. A company which fails to go global is in longer of losing its domestic business to competitors with lower costs, greater experience, the better products and in a nutshell, gives more value for the customer. The important of going global to…

Summer Internship Project “Sales Strategy Formulation” In Partial Fulfillment of the Requirements for the Degree of MBA (M&S) 2014 - 2016 Submitted by Tanuj kumar sharma Roll Number: A0102214172 Company Guide Faculty Guide Mr. Anshul saxena Ms. Amanpreet Kang Head-Strategy, Business Development And Marketing SKH Ltd., Krishna Group, Gurgaon AMITY…

CHAPTER 1 INTRODUCTION 1.1 BACKGROUND The catalytic converter was invented by Eugene Houdry, a French mechanical engineer and skilled in catalytic oil refining who lived in the United States around 1950. The invention of catalytic converter has a major role in controlling harmful emissions. When the paper of smog in Los Angeles was published, Houdry became anxious about the role of smoke stack and automobile exhaust in air pollution and established a company, Oxy-Catalyst. Houdry primary…

giving it the sense of exclusivity. Apple Inc. might add more authorized distributors to widen the scope of the reach to target audiences in different geographical locations. This is very important for companies operating in premium segments of markets. BMW, who also operates in the premium markets, made a very wise decision to penetrate Chinese market and started producing its cars in association with local producer Brilliance. And recent rapid 36 37…

2. INTRODUCTION India's luxury market is expanding and is is expected to cross the $10 billion-mark by 2014 boosted by a new class of wealthy termed as the 'closet customers' who have joined the traditionally rich contributing to higher luxury sales, as per ET report. According to the CII-IMRB report, as a result of the economic slowdown in 2013 has impacted the luxury market to a certain extent but by mid-2014 the market is expected to revive and continue its growth trajectory and grow at…

CHAPTER I 1.0 INTRODUCTION 1.1 ORGANIZATIONAL BACKGROUND PT Astra International is the biggest independent manufacturing company in south Asia. This company was established in 1957, the company is located in Jakarta, Indonesia before 1990’s, and this company name was PT Astra International Incorporated. There are several types of businesses that were developed by PT Astra International. They developed their businesses all over the world and they are engaged in many types of product and services,…

Unfortunately, some companies have mismanaged their greatest asset—their brands. This is what befell the popular Snapple brand almost as soon as Quaker Oats bought the beverage marketer for $1.7 billion in 1994. Snapple had become a hit through powerful grassroots marketing and distribution through small outlets and convenience stores. Analysts said that because Quaker did not understand the brand’s appeal, it made the mistake of changing the ads and the distribution. Snapple lost so much…